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	<title>Marketing.fm &#187; Movable Type</title>
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	<description>Technology, Startups, VC, Business Development - by Eric Friedman</description>
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		<title>Launching the new USV.com</title>
		<link>http://www.marketing.fm/2009/11/10/launching-the-new-usv-com/</link>
		<comments>http://www.marketing.fm/2009/11/10/launching-the-new-usv-com/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 03:05:04 +0000</pubDate>
		<dc:creator>Eric Friedman</dc:creator>
				<category><![CDATA[Marketing.fm]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Venture capital]]></category>
		<category><![CDATA[Magnify]]></category>
		<category><![CDATA[Movable Type]]></category>
		<category><![CDATA[Union Square Ventures]]></category>

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		<description><![CDATA[I was very happy earlier this week to launch an updated version of the Union Square Ventures website. The site was designed by Phoebe Espiritu who did a great job working with our team and iterating on our design direction and brainstorms. We ended up with a very clean design with a few dynamic features [...]<p>Post from: <a href="http://www.marketing.fm">Eric Friedman</a>
<br>
You should follow me on Twitter <a href="http://www.twitter.com/ericfriedman">here</a><br/>

<a href="http://www.marketing.fm/2009/11/10/launching-the-new-usv-com/">Launching the new USV.com</a></p>
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			<content:encoded><![CDATA[<p>I was very happy earlier this week to launch an updated version of the <a href="http://www.usv.com">Union Square Ventures</a> website.</p>
<p>The site was designed by <a href="http://simplifierlab.com/">Phoebe Espiritu</a> who did a great job working with our team and iterating on our design direction and brainstorms.  We ended up with a very clean design with a few dynamic features I have wanted for a long time.  As <a href="http://continuations.com/post/238006381/launching-a-new-site-for-union-square-ventures">Albert noted</a>, we now have <a href="http://www.unionsquareventures.com/focus/index.php">a focus</a> page that is updated when a new post that shows some insight into our investment thesis gets written.<br />
<a href="http://www.usv.com"><br />
<img src="http://www.marketing.fm/wp-content/uploads/2009/11/usv1-300x146.jpg" alt="usv1" title="usv1" class="aligncenter size-medium wp-image-2476" height="146" width="300"/></a></p>
<p>We have an updated blog running the latest <a href="http://www.movabletype.org/">Moveable Type</a> software as well as added dynamic content to the USV team pages and portfolio company pages all powered by <a href="http://www.magnify.net">Magnify</a>.</p>
<p>This was a great project for me as I was able to deliver on a lot of feedback I have heard in a way that did not require a lot of work from anyone, and can now be a living dynamic site without much effort.</p>
<p>Each portfolio company now has its latest blog posts, tweets, pictures, videos, and job listings automatically aggregated by <a href="http://www.magnify.net">Magnify</a>.</p>
<p>This is great because this is the best way to understand each company in their own voice, without putting the burden of updates on any of the executive teams.</p>
<p>For a great example checkout <a href="http://content.usv.com/pages/clickable">Clickable</a>to see these modules in action.  You can see their latest blog posts, job openings, and get a good idea of what they are talking about recently.</p>
<p>As Fred pointed out, the site now <a href="http://www.avc.com/a_vc/2009/11/the-new-usvcom-launches-in-beta.html">updates in real time</a> as it should be.</p>
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<p>Post from: <a href="http://www.marketing.fm">Eric Friedman</a>
<br>
You should follow me on Twitter <a href="http://www.twitter.com/ericfriedman">here</a><br/>

<a href="http://www.marketing.fm/2009/11/10/launching-the-new-usv-com/">Launching the new USV.com</a></p>
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