Eric Friedman – Marketing.fm

Paid Search FTW

Image by naughty architect via Flickr Over the weekend I was out on Long Island and in need of a home service provider, specifically an exterminator. I setup an appointment and quickly realized my problem was “wildlife” and not “vermin” and needed a new provider. I was told to check the “phone book” and look [...]

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Sentiment Analysis

Understanding when your company or brand is being talked about is important. Understanding whether or not your company or brand is being talked about positively or negatively may be more important. In the last few years the research behind sentiment analysis has ranged from thumbs up\thumbs down and emoticon faces to more advanced methods. A [...]

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Noisier Than Ever

This is a guest post from my good friend Scott Sigel (@ScottSigel). Silencio!!! by LuisVilla When marketing began its relationship with technology over half a century ago, it didn’t take long for businesses to embrace technology as a medium of promotion and sales. Not long after radio, television became an integral piece of the marketing [...]

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The Lifetime lift

I have spoken to a few people recently who tell me they were able to accomplish great things, move mountains, or “make it rain” simply by making a few phone calls. I always congratulate them, but I do not think they are giving themselves enough credit. When you have been working for any amount of [...]

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How to get new customers: Communicate

AdAge recently published a story called Six Ways Ad Agencies Are Reeling in New Business Now from Rupal Parekh In it they describe 6 ways you can get new customers (as an ad agency) which really speak volumes about any organization whether you are an ad agency or a simply trying to sell a product. [...]

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