Tag Archives: Audi

Behavior, naming, and the Streets of Tomorrow

April 27, 2009

18 Comments

Image via Wikipedia I have been thinking about naming conventions for products and services lately and how user behavior should influence these decisions. As more services, products, people, and ideas come online – search engines try to help users find this data by surfacing these web pages after someone queries the engine. As you go [...]

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BMW vs. Audi

April 18, 2009

62 Comments

As you may know – I love it when brands talk to each other in public or out in the open. I recently found another great example at 37 Signals in which Audi posted an outdoor out of home billboard and a local BMW dealer responded with their own message. (source) It seems like game [...]

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