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Paid Search FTW

April 5, 2010

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Image by naughty architect via Flickr Over the weekend I was out on Long Island and in need of a home service provider, specifically an exterminator. I setup an appointment and quickly realized my problem was “wildlife” and not “vermin” and needed a new provider. I was told to check the “phone book” and look [...]

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The Google Superbowl ad

February 8, 2010

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Google aired its first ever Superbowl ad using a video that resonated with many folks called Parisian Love.  The video is embedded below.  Search Engine Land has an excellent write up of all the details, including the fact that it had over 1MM views before the event – will be interesting to see how much [...]

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Google Zeitgeist 2009

December 1, 2009

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I love looking at the data disclosed in the yearly Google Zeitgeist and the 2009 data is no exception. I seemed to have missed posting about it last year, but mentioned the 2007 Zeitgeist. Below are some interesting lists I found from the latest data. Internet Memes of 2009 under Entertainment 1. kanye west 2. [...]

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Does Page Rank matter?

November 12, 2009

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Image via CrunchBase When consulting with companies about “how their website is doing” one of the first things people checkout is the Google PR or Page Rank of the site. To check the PR of your site officially you have to install the Google browser tool bar which will show you a small green bar [...]

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Google Dashboard

November 6, 2009

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Image via CrunchBase The amount of services I use through Google is now summed up in a simple dashboard showing everything. They sum it up as transparency, choice, and control which is a nice way of softening the realization of how much data Google actually collects about you. Here are the services they list and [...]

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Working towards the Triple Play (the last mile problem)

July 20, 2009

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Image by LonelyBob via Flickr It seems to me that more and more companies are working towards what the cable and phone companies are calling the triple play package. This is where you get phone, Internet, and TV service all from one provider all with one bill, hopefully lowering the overall price and making things [...]

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SEO is like Art

June 5, 2009

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“masterpiece” by 415style I was talking with Amanda Peyton who I met after the Internet Week version of the NY Tech Meetup about SEO and gave my thoughts on why and how it is important. This was following another great event showcasing 50+ companies in the first NYTM Showcase demo room. She asked “does SEO [...]

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Just Bing It

May 28, 2009

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Bing is the new launc of search engine features from Microsoft rolled up into Bing.com. In preview for some time under the name Kumo, Bing has integrated a number of features including travel, local search, maps, health, and other results pages based around the structure of your query. Microsoft of calling it a decision engine [...]

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Copy and Paste is the best Social Media Tool

April 22, 2009

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I believe that copy and paste is the best Social Media (or cut and paste) tool that is available today. The simple act of a few key strokes can generate more views\actions\clicks that just about any other method or distribution strategy. (I knew someone had come to this realization before me and with a quick [...]

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Relevancy in advertising (not cookies or behavior)

March 25, 2009

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Image via CrunchBase Most people think that a cookie is a delicious treat – not a file on your computer that tracks where you have been, what you are doing, and other attributes about you. Behavior is what you do – not something quantified in a profile. That is why with the recent announcement by [...]

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