In it he explains the coming wave of game dynamics that are finding ways to engage users in tasks that formerly had no “points” or “achievements” systems. I think its good insight, and concur that we should expect this type of thing to increase rapidly as the next generation of business professionals spent large chunks of childhood “leveling up”

There are now several generations of users who have grown up with video games (and it is certainly true for all coming generations).  Elements such as points, quests, leader boards, challenges will seem completely natural to them and provide a higher level of engagement.  In fact, Katie Salen who co-authored Rules of Play, a book about game design, is starting a High School in New York where the curriculum and instruction will be organized around quests and other gameplay concepts.Continuations, Apr 2009

You should read the whole article.

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