Marketing.fm

Right now people are going crazy over the fact that NewsGator has released their products for free. I think it is too late. I understand the reasons why: 1. Attention spans have value – gain more attention (via your reader) gain value 2. Go after the Enterprise – easier sell to larger firms when the [...]

From a marketing perspective, I think RSS will ultimately replace email marketing and other forms of “elected” customer communication. For example, instead of receiving emails from your favorite brands and stores on a monthly or weekly cycle, RSS marketing will allow customers to receive updates only when there is relevant news such as a sale [...]

Its official – we have been blogging for 1 year! It all started with a first blog post called Joining the conversation on March 3rd 2006 and we havnt looked back since. (first post here) Our initial message is still true today and hopefully we have fulfilled our promise to cover the latest and greatest [...]

Many people are talking about feed readers, syndicating content, blogs and other new age and “marketing 2.0″ topics – but sometimes its hard to find a simple and easy definition of what is going on. This article will simply define and explain RSS for the everyday user! (don’t worry pictures are included) This is also [...]