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Welcome back to another Marketing Podcast at Marketing.fm In the latest Marketing.fm podcast, we had the pleasure of speaking with Penelope Trunk, columnist for the Boston Globe, Yahoo Finance and author of the new book The Brazen Careerist: The New Rules For Success . Download this episode (right click and save) Show Notes: Introduction: Penelope’s [...]

Welcome back to another Marketing Podcast at Marketing.fm Marketing Podcast Marketing Podcast Show 10 is an interview with Michael C. Mac Donald, Corp. Senior Vice President, President, Marketing Operations for Xerox Corporation. From his official bio: Mac Donald is responsible for corporate marketing, xerox.com, advertising, brand, public relations and corporate communications. This was a great [...]

Youth Marketing Conference Coverage: 3/26 Agenda

The online shopping portal for Vans shoes allows visitors to customize their shoes. I recently discovered this function while researching our interview with Doug Palladini, VP of Marketing for Vans. I had so much fun with the site that I ended up ordering a customized pair of Vans. I think all brands should leverage technology [...]

Its official – we have been blogging for 1 year! It all started with a first blog post called Joining the conversation on March 3rd 2006 and we havnt looked back since. (first post here) Our initial message is still true today and hopefully we have fulfilled our promise to cover the latest and greatest [...]

Welcome back to another Marketing Podcast at Marketing.fm Marketing Podcast Welcome to the Marketing and Advertising Podcast Show #3: Special interview with Kevin Perkins CEO of Greenlight Wireless. Download this episode (right click and save) Show notes: Intro and new voicemail number (please disregard the comment voicemail number!) Interview and discussion throughout the show; Kevin [...]

Hello M.FM Readers! Welcome back to another Marketing Podcast at Marketing.fm Marketing Podcast Download this episode (right click and save) We have finally decided to start podcasting – and we have some amazing guests and interviews lined up – but we had to start somewhere! Our first podcast was recorded last week and we think [...]

Mobile users will soon be able to listen to their favorite podcasts via Blackberry and Treo. Not only will PDA’s become MP3 and video capable, but users will be able to receive updated video and audio casts via RSS feed. Basically one will no longer need to synchronize his or her iPod with a computer [...]

Its seems incredibly obvious that online and interactive spending will out perform other mediums in the coming years – but the reports and analysis have to come out anyways. I suppose without these in depth reports there would be no numeric evidence to support budget changes when some marketing visionary needs to put together a [...]

Castrol has launched a podcast featuring Funkmaster Flex as its host to cover the world of motorspots. Snip from the Castrol site: This series of podcasts gives you insights on racing, cars & music, and motor oil facts, benefits, and history. Funkmaster Flex is our podcast host as he interviews NHRA driver Ashley Force, DJ [...]