<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Marketing.fm &#187; Viral</title>
	<atom:link href="http://www.marketing.fm/category/marketing/viral/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.marketing.fm</link>
	<description>Technology, Startups, VC, Business Development - by Eric Friedman</description>
	<lastBuildDate>Tue, 20 Sep 2011 22:35:36 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>The Vendor Client Relationship in the Real World</title>
		<link>http://www.marketing.fm/2009/06/18/the-vendor-client-relationship-in-the-real-world/</link>
		<comments>http://www.marketing.fm/2009/06/18/the-vendor-client-relationship-in-the-real-world/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 12:02:36 +0000</pubDate>
		<dc:creator>Eric Friedman</dc:creator>
				<category><![CDATA[Marketing.fm]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[Indianapolis]]></category>
		<category><![CDATA[Web Design and Development]]></category>

		<guid isPermaLink="false">http://www.marketing.fm/?p=2019</guid>
		<description><![CDATA[This amazing video showing the vendor\client relationship in real world situations comes out of Indianapolis from http://www.scofieldedit.com/ Amazingly accurate Post from: Eric Friedman You should follow me on Twitter here The Vendor Client Relationship in the Real World<p>Post from: <a href="http://www.marketing.fm">Eric Friedman</a>
<br>
You should follow me on Twitter <a href="http://www.twitter.com/ericfriedman">here</a><br/>

<a href="http://www.marketing.fm/2009/06/18/the-vendor-client-relationship-in-the-real-world/">The Vendor Client Relationship in the Real World</a></p>
]]></description>
			<content:encoded><![CDATA[<p>This amazing video showing <a href="http://www.vendorclientvideo.com/">the vendor\client relationship in real world situations</a> comes out of Indianapolis from <a href="http://www.scofieldedit.com/">http://www.scofieldedit.com/</a></p>
<p><center><br />
<object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/R2a8TRSgzZY&amp;hl=en&amp;fs=1&amp;"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/R2a8TRSgzZY&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br />
</center></p>
<p>Amazingly accurate</p>
<div style="margin-top: 10px; height: 15px;" class="zemanta-pixie"><a class="zemanta-pixie-a" href="http://reblog.zemanta.com/zemified/dca873e2-8380-4012-b8b8-fd0f6a952e9e/" title="Reblog this post [with Zemanta]"><img style="border: medium none ; float: right;" class="zemanta-pixie-img" src="http://img.zemanta.com/reblog_e.png?x-id=dca873e2-8380-4012-b8b8-fd0f6a952e9e" alt="Reblog this post [with Zemanta]"></a><span class="zem-script more-related pretty-attribution"><script type="text/javascript" src="http://static.zemanta.com/readside/loader.js" defer="defer"></script></span></div>
<p>Post from: <a href="http://www.marketing.fm">Eric Friedman</a>
<br>
You should follow me on Twitter <a href="http://www.twitter.com/ericfriedman">here</a><br/>

<a href="http://www.marketing.fm/2009/06/18/the-vendor-client-relationship-in-the-real-world/">The Vendor Client Relationship in the Real World</a></p>
<img src="http://www.marketing.fm/?ak_action=api_record_view&id=2019&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://www.marketing.fm/2009/06/18/the-vendor-client-relationship-in-the-real-world/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>What if a big corporation designed the stop sign?</title>
		<link>http://www.marketing.fm/2008/08/07/what-if-a-big-corporation-designed-the-stop-sign/</link>
		<comments>http://www.marketing.fm/2008/08/07/what-if-a-big-corporation-designed-the-stop-sign/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 11:22:23 +0000</pubDate>
		<dc:creator>Eric Friedman</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[funny]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[meetings]]></category>

		<guid isPermaLink="false">http://www.marketing.fm/?p=973</guid>
		<description><![CDATA[This is a perfect rendition of what can happen with committees, poor client direction, and an overall lack of leadership. I have been in fair share of meetings that make me want to shout &#8220;focus!&#8221;. Although hilarious it should inspire you to stay on target in your next &#8220;brainstorm&#8221; meeting. http://view.break.com/542649 &#8211; Watch more free [...]<p>Post from: <a href="http://www.marketing.fm">Eric Friedman</a>
<br>
You should follow me on Twitter <a href="http://www.twitter.com/ericfriedman">here</a><br/>

<a href="http://www.marketing.fm/2008/08/07/what-if-a-big-corporation-designed-the-stop-sign/">What if a big corporation designed the stop sign?</a></p>
]]></description>
			<content:encoded><![CDATA[<p>This is a perfect rendition of what can happen with committees, poor client direction, and an overall lack of leadership.  I have been in fair share of meetings that make me want to shout &#8220;focus!&#8221;.  Although hilarious it should inspire you to stay on target in your next &#8220;brainstorm&#8221; meeting.</p>
<p><center><br />
<object width="464" height="392"><param name="movie" value="http://embed.break.com/NTQyNjQ5"></param><embed src="http://embed.break.com/NTQyNjQ5" type="application/x-shockwave-flash" width="464" height="392"></embed></object><br /><font size=1><a href="http://view.break.com/542649">http://view.break.com/542649</a> &#8211; Watch more <a href="http://www.break.com/">free videos</a></font><br />
</center></p>
<p>My favorite part:<br />
&#8220;We are targeting woman, but we are targeting men secondarily&#8221;</p>
<p>Post from: <a href="http://www.marketing.fm">Eric Friedman</a>
<br>
You should follow me on Twitter <a href="http://www.twitter.com/ericfriedman">here</a><br/>

<a href="http://www.marketing.fm/2008/08/07/what-if-a-big-corporation-designed-the-stop-sign/">What if a big corporation designed the stop sign?</a></p>
<img src="http://www.marketing.fm/?ak_action=api_record_view&id=973&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://www.marketing.fm/2008/08/07/what-if-a-big-corporation-designed-the-stop-sign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get your creative juices flowing &#8211; or buy them from this farm</title>
		<link>http://www.marketing.fm/2008/07/06/get-your-creative-juices-flowing-or-buy-them-from-this-farm/</link>
		<comments>http://www.marketing.fm/2008/07/06/get-your-creative-juices-flowing-or-buy-them-from-this-farm/#comments</comments>
		<pubDate>Sun, 06 Jul 2008 16:23:09 +0000</pubDate>
		<dc:creator>Eric Friedman</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[creative]]></category>

		<guid isPermaLink="false">http://www.marketing.fm/?p=928</guid>
		<description><![CDATA[Originally found at AdPulp Post from: Eric Friedman You should follow me on Twitter here Get your creative juices flowing &#8211; or buy them from this farm<p>Post from: <a href="http://www.marketing.fm">Eric Friedman</a>
<br>
You should follow me on Twitter <a href="http://www.twitter.com/ericfriedman">here</a><br/>

<a href="http://www.marketing.fm/2008/07/06/get-your-creative-juices-flowing-or-buy-them-from-this-farm/">Get your creative juices flowing &#8211; or buy them from this farm</a></p>
]]></description>
			<content:encoded><![CDATA[<p><center><br />
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/hgYwTELj-fs&amp;hl=en&amp;fs=1"><param name="allowFullScreen" value="true"><embed src="http://www.youtube.com/v/hgYwTELj-fs&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></object><br />
</center><br />
Originally found at <a href="http://www.adpulp.com/archives/2008/07/creative_is_now.php">AdPulp</a></p>
<p>Post from: <a href="http://www.marketing.fm">Eric Friedman</a>
<br>
You should follow me on Twitter <a href="http://www.twitter.com/ericfriedman">here</a><br/>

<a href="http://www.marketing.fm/2008/07/06/get-your-creative-juices-flowing-or-buy-them-from-this-farm/">Get your creative juices flowing &#8211; or buy them from this farm</a></p>
<img src="http://www.marketing.fm/?ak_action=api_record_view&id=928&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://www.marketing.fm/2008/07/06/get-your-creative-juices-flowing-or-buy-them-from-this-farm/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Weezer mashes up every Internet meme &#8211; will it blend?</title>
		<link>http://www.marketing.fm/2008/06/13/weezer-mashes-up-every-internet-meme-will-it-blend/</link>
		<comments>http://www.marketing.fm/2008/06/13/weezer-mashes-up-every-internet-meme-will-it-blend/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 21:58:26 +0000</pubDate>
		<dc:creator>Eric Friedman</dc:creator>
				<category><![CDATA[memes]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[internet meme]]></category>
		<category><![CDATA[weezer]]></category>

		<guid isPermaLink="false">http://www.marketing.fm/?p=907</guid>
		<description><![CDATA[Weezer has come out with a video (embedding disabled but the video already has 6MM views) that mashes up some of the best Internet meme&#8217;s over the past few years. Including but not limited to Tay Zonday, Numa Numa, the dramatic chipmunk, and many more. Source: Diving Bored Checkout the Weezer Pork and Beans Video [...]<p>Post from: <a href="http://www.marketing.fm">Eric Friedman</a>
<br>
You should follow me on Twitter <a href="http://www.twitter.com/ericfriedman">here</a><br/>

<a href="http://www.marketing.fm/2008/06/13/weezer-mashes-up-every-internet-meme-will-it-blend/">Weezer mashes up every Internet meme &#8211; will it blend?</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Weezer has come out with a video (embedding disabled but the video already has 6MM views) that mashes up some of the best Internet meme&#8217;s over the past few years.  Including but not limited to <a href="http://www.tayzonday.com/">Tay Zonday</a>, <a href="http://en.wikipedia.org/wiki/Numa_Numa">Numa Numa</a>, <a href="http://www.youtube.com/watch?v=a1Y73sPHKxw">the dramatic chipmunk</a>, and many more. Source: <a href="http://www.divingbored.com/2008/06/weezer-knows-how-to-stay-current/">Diving Bored</a></p>
<p>Checkout the <a href="http://youtube.com/watch?v=muP9eH2p2PI">Weezer Pork and Beans Video</a></p>
<p>For more info <a href="http://blog.wired.com/underwire/2008/05/director-behind.html">Wired has an interview with the director of the video Mathew Cullen</a>.</p>
<p>I am still not sure why they do not allow embeds &#8211; almost seems hypocritical to the way in which many of the meme stars in this video got started.  You can keep watching <a href="http://www.youtube.com/weezer">the Weezer channel</a> for more content in coming weeks.</p>
<p>Post from: <a href="http://www.marketing.fm">Eric Friedman</a>
<br>
You should follow me on Twitter <a href="http://www.twitter.com/ericfriedman">here</a><br/>

<a href="http://www.marketing.fm/2008/06/13/weezer-mashes-up-every-internet-meme-will-it-blend/">Weezer mashes up every Internet meme &#8211; will it blend?</a></p>
<img src="http://www.marketing.fm/?ak_action=api_record_view&id=907&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://www.marketing.fm/2008/06/13/weezer-mashes-up-every-internet-meme-will-it-blend/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media in Plain English</title>
		<link>http://www.marketing.fm/2008/06/06/social-media-in-plain-english/</link>
		<comments>http://www.marketing.fm/2008/06/06/social-media-in-plain-english/#comments</comments>
		<pubDate>Fri, 06 Jun 2008 18:00:51 +0000</pubDate>
		<dc:creator>Eric Friedman</dc:creator>
				<category><![CDATA[Marketing.fm]]></category>
		<category><![CDATA[Viral Video]]></category>

		<guid isPermaLink="false">http://www.marketing.fm/?p=897</guid>
		<description><![CDATA[As a follow up to the previous Common Craft videos this one explains Social Media in a very simple way. Social Media in Plain English from leelefever on Vimeo. Source: PR Squared Post from: Eric Friedman You should follow me on Twitter here Social Media in Plain English<p>Post from: <a href="http://www.marketing.fm">Eric Friedman</a>
<br>
You should follow me on Twitter <a href="http://www.twitter.com/ericfriedman">here</a><br/>

<a href="http://www.marketing.fm/2008/06/06/social-media-in-plain-english/">Social Media in Plain English</a></p>
]]></description>
			<content:encoded><![CDATA[<p>As a follow up to the previous <a href="http://www.commoncraft.com/">Common Craft</a> videos this one explains Social Media in a very simple way.</p>
<p><center><br />
<object width="400" height="225"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://www.vimeo.com/moogaloop.swf?clip_id=1083838&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://www.vimeo.com/moogaloop.swf?clip_id=1083838&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"></embed></object><br /><a href="http://www.vimeo.com/1083838?pg=embed&#038;sec=1083838">Social Media in Plain English</a> from <a href="http://www.vimeo.com/user230075?pg=embed&#038;sec=1083838">leelefever</a> on <a href="http://vimeo.com?pg=embed&#038;sec=1083838">Vimeo</a>.<br />
</center></p>
<p>Source: <a href="http://www.pr-squared.com/2008/05/social_media_in_plain_english.html">PR Squared</a></p>
<p>Post from: <a href="http://www.marketing.fm">Eric Friedman</a>
<br>
You should follow me on Twitter <a href="http://www.twitter.com/ericfriedman">here</a><br/>

<a href="http://www.marketing.fm/2008/06/06/social-media-in-plain-english/">Social Media in Plain English</a></p>
<img src="http://www.marketing.fm/?ak_action=api_record_view&id=897&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://www.marketing.fm/2008/06/06/social-media-in-plain-english/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Inspiration, Anyone? The Microsoft Advertising Movie</title>
		<link>http://www.marketing.fm/2008/06/05/inspiration-anyone-the-movie/</link>
		<comments>http://www.marketing.fm/2008/06/05/inspiration-anyone-the-movie/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 20:59:42 +0000</pubDate>
		<dc:creator>Eric Friedman</dc:creator>
				<category><![CDATA[Marketing.fm]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[inspiration anyone]]></category>
		<category><![CDATA[microsoft]]></category>

		<guid isPermaLink="false">http://www.marketing.fm/?p=896</guid>
		<description><![CDATA[Someone definitely went big on this mini mock preview for a new movie called Inspiration, Anyone? Credits: I found this originally at ChasNote via Continuous Beta via HardKnox Post from: Eric Friedman You should follow me on Twitter here Inspiration, Anyone? The Microsoft Advertising Movie<p>Post from: <a href="http://www.marketing.fm">Eric Friedman</a>
<br>
You should follow me on Twitter <a href="http://www.twitter.com/ericfriedman">here</a><br/>

<a href="http://www.marketing.fm/2008/06/05/inspiration-anyone-the-movie/">Inspiration, Anyone? The Microsoft Advertising Movie</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Someone definitely went big on this mini mock preview for a new movie called <a href="http://www.youtube.com/watch?v=_rgFiN-RY44">Inspiration, Anyone?</a></p>
<p><center><br />
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/_rgFiN-RY44&#038;hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/_rgFiN-RY44&#038;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="344"></embed></object><br />
</center></p>
<p>Credits: I found this originally at <a href="http://chasnote.com/2008/06/05/customer-and-advertising-break-up-the-movie/">ChasNote</a> via <a href="http://continuousbeta.wordpress.com/2008/06/03/advertiser-and-agency-breaking-up-the-movie/">Continuous Beta</a> via <a href="http://www.hardknoxlife.com/">HardKnox</a></p>
<p>Post from: <a href="http://www.marketing.fm">Eric Friedman</a>
<br>
You should follow me on Twitter <a href="http://www.twitter.com/ericfriedman">here</a><br/>

<a href="http://www.marketing.fm/2008/06/05/inspiration-anyone-the-movie/">Inspiration, Anyone? The Microsoft Advertising Movie</a></p>
<img src="http://www.marketing.fm/?ak_action=api_record_view&id=896&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://www.marketing.fm/2008/06/05/inspiration-anyone-the-movie/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Viral Marketing for Batman</title>
		<link>http://www.marketing.fm/2008/03/24/viral-marketing-for-batman/</link>
		<comments>http://www.marketing.fm/2008/03/24/viral-marketing-for-batman/#comments</comments>
		<pubDate>Mon, 24 Mar 2008 04:09:53 +0000</pubDate>
		<dc:creator>Eric Friedman</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.marketing.fm/2008/03/24/viral-marketing-for-batman/</guid>
		<description><![CDATA[Jake points us to the new viral ad campaign that is happening for the new Dark Knight movie. (The official Dark Knight site is here) What I like about this campaign is that it actually requests people go out and do something with the materials they give you on the site. You can download Harvey [...]<p>Post from: <a href="http://www.marketing.fm">Eric Friedman</a>
<br>
You should follow me on Twitter <a href="http://www.twitter.com/ericfriedman">here</a><br/>

<a href="http://www.marketing.fm/2008/03/24/viral-marketing-for-batman/">Viral Marketing for Batman</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.communityguy.com/1479/harvey-dent/">Jake</a> points us to the new <a href="http://www.ibelieveinharveydent.com/">viral ad campaign</a> that is happening for the new <a href="http://www.ibelieveinharveydent.com/">Dark Knight movie</a>.  (The <a href="http://thedarkknight.warnerbros.com/">official Dark Knight</a> site is here)</p>
<p>What I like about this campaign is that it actually requests people go out and do something with the materials they give you on the site.  You can download <a href="http://www.ibelieveinharveydent.com/downloads.htm">Harvey Dent signs</a>, and are encouraged to go out and take pictures with them.</p>
<p>Do you believe?<br />
<center><br />
<img src='http://www.marketing.fm/wp-content/harveydent.jpg' alt='harveydent.jpg' /><br />
</center></p>
<p>In addition to the hype for the Dark Knight online &#8211; I am also very excited for this movie.</p>
<p>The Joker also has a viral site up over at <a href="http://www.whysoserious.com/">Why So Serious</a>.</p>
<p>Post from: <a href="http://www.marketing.fm">Eric Friedman</a>
<br>
You should follow me on Twitter <a href="http://www.twitter.com/ericfriedman">here</a><br/>

<a href="http://www.marketing.fm/2008/03/24/viral-marketing-for-batman/">Viral Marketing for Batman</a></p>
<img src="http://www.marketing.fm/?ak_action=api_record_view&id=830&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://www.marketing.fm/2008/03/24/viral-marketing-for-batman/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Good Marketing &#8211; Great Coffee</title>
		<link>http://www.marketing.fm/2008/03/14/good-marketing-great-coffee/</link>
		<comments>http://www.marketing.fm/2008/03/14/good-marketing-great-coffee/#comments</comments>
		<pubDate>Fri, 14 Mar 2008 21:08:33 +0000</pubDate>
		<dc:creator>Eric Friedman</dc:creator>
				<category><![CDATA[Marketing.fm]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Beta]]></category>
		<category><![CDATA[Joffrey's]]></category>

		<guid isPermaLink="false">http://www.marketing.fm/2008/03/14/good-marketing-great-coffee/</guid>
		<description><![CDATA[I recently signed up for the Joffrey&#8217;s Java Beta Test because I basically fit their profile for &#8220;beta user&#8221; perfectly: * Using web software that is in perpetual beta, like Gmail? * Frequently signing up to participate in beta tests for web apps? * Currently beta testing software for a new startup company? * Fueled [...]<p>Post from: <a href="http://www.marketing.fm">Eric Friedman</a>
<br>
You should follow me on Twitter <a href="http://www.twitter.com/ericfriedman">here</a><br/>

<a href="http://www.marketing.fm/2008/03/14/good-marketing-great-coffee/">Good Marketing &#8211; Great Coffee</a></p>
]]></description>
			<content:encoded><![CDATA[<p>I recently signed up for the <a href="http://beta.joffreys.com/">Joffrey&#8217;s Java Beta Test</a> because I basically fit their profile for &#8220;beta user&#8221; perfectly:</p>
<blockquote><p>
* Using web software that is in perpetual beta, like Gmail?<br />
* Frequently signing up to participate in beta tests for web apps?<br />
* Currently beta testing software for a new startup company?<br />
* Fueled by coffee?
</p></blockquote>
<p><center><br />
<a href="http://beta.joffreys.com/"><img src='http://www.marketing.fm/wp-content/joffreysbeta.jpg' alt='Joffrey’s Beta' /></a><br />
</center><br />
I found out about the test via <a href="http://mashable.com/2008/02/27/free-coffee/">Mashable</a> and have noticed tons of others blogging about the Joffrey&#8217;s program and the <a href="http://beta.joffreys.com/">free coffee</a> too.</p>
<p>I am a sucker for good marketing plays &#8211; and I think this is a great one.  With over 1,000 blogs signed up for the program as of this writing, I am sure they are seeing some positive ROI on this deal.  Sure they have to pay the cost of mailing out these Coffee samples, but the buzz they will get in the blogosphere must outweigh these costs.</p>
<p>This is exactly the type of grassroots marketing that a smaller company can do vs. taking out a local ad.  It allows one to one interaction with customers and an excellent feedback loop for Joffrey&#8217;s.</p>
<p>Post from: <a href="http://www.marketing.fm">Eric Friedman</a>
<br>
You should follow me on Twitter <a href="http://www.twitter.com/ericfriedman">here</a><br/>

<a href="http://www.marketing.fm/2008/03/14/good-marketing-great-coffee/">Good Marketing &#8211; Great Coffee</a></p>
<img src="http://www.marketing.fm/?ak_action=api_record_view&id=811&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://www.marketing.fm/2008/03/14/good-marketing-great-coffee/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Louis Vuitton &#8211; First TV Ad</title>
		<link>http://www.marketing.fm/2008/02/28/louis-vuitton-first-tv-ad/</link>
		<comments>http://www.marketing.fm/2008/02/28/louis-vuitton-first-tv-ad/#comments</comments>
		<pubDate>Thu, 28 Feb 2008 12:04:18 +0000</pubDate>
		<dc:creator>Eric Friedman</dc:creator>
				<category><![CDATA[Television]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://www.marketing.fm/2008/02/28/louis-vuitton-first-tv-ad/</guid>
		<description><![CDATA[Louis Vuitton put up what I believe is their first video ad called Louis Vuitton Journeys (embedded below &#8211; feed readers click through to view) The overall message is &#8220;Where will life take you?&#8221; along with many other cliché lines like the ones from the end of the video shown below&#8230; Does the person create [...]<p>Post from: <a href="http://www.marketing.fm">Eric Friedman</a>
<br>
You should follow me on Twitter <a href="http://www.twitter.com/ericfriedman">here</a><br/>

<a href="http://www.marketing.fm/2008/02/28/louis-vuitton-first-tv-ad/">Louis Vuitton &#8211; First TV Ad</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Louis Vuitton put up what I believe is their first video ad called <a href="http://www.louisvuitton.com">Louis Vuitton Journeys</a> (embedded below &#8211; feed readers click through to view)</p>
<p><center><br />
<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/m5xCGZuvhWI&#038;rel=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/m5xCGZuvhWI&#038;rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object><br />
</center></p>
<p>The overall message is &#8220;Where will life take you?&#8221; along with many other cliché lines like the ones from the end of the video shown below&#8230;</p>
<blockquote><p>Does the person create the journey or does the journey create the person? The journey is life itself. Where will life take you?. Louis Vuitton.</p></blockquote>
<p>I understand what they were trying to do with this ad, getting back to basics, trying to connect with the &#8220;traveler&#8221;, as well as perhaps reintroduce the LV brand &#8211; but it just does not seem to work for me.</p>
<p>It brings to mind another commercial with a similar tone&#8230;the Zoolander commercial.</p>
<p><a href="http://www.imdb.com/title/tt0196229/quotes"><br />
Moisture is the essence of wetness, and wetness is the essence of beauty.</a></p>
<p><center><br />
<img src='http://www.marketing.fm/wp-content/mermannn.jpg' alt='mermannn.jpg' /><br />
</center></p>
<p>Post from: <a href="http://www.marketing.fm">Eric Friedman</a>
<br>
You should follow me on Twitter <a href="http://www.twitter.com/ericfriedman">here</a><br/>

<a href="http://www.marketing.fm/2008/02/28/louis-vuitton-first-tv-ad/">Louis Vuitton &#8211; First TV Ad</a></p>
<img src="http://www.marketing.fm/?ak_action=api_record_view&id=792&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://www.marketing.fm/2008/02/28/louis-vuitton-first-tv-ad/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Make My Logo Bigger (just use this cream)</title>
		<link>http://www.marketing.fm/2007/11/08/make-my-logo-bigger-just-use-this-cream/</link>
		<comments>http://www.marketing.fm/2007/11/08/make-my-logo-bigger-just-use-this-cream/#comments</comments>
		<pubDate>Thu, 08 Nov 2007 11:14:48 +0000</pubDate>
		<dc:creator>Eric Friedman</dc:creator>
				<category><![CDATA[Marketing.fm]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Video]]></category>

		<guid isPermaLink="false">http://www.marketing.fm/2007/11/08/make-my-logo-bigger-just-use-this-cream/</guid>
		<description><![CDATA[A recent funny viral video being sent around over at www.MakeMyLogoBigger.com showing how you can FINALLY take care of all that white space on your website or brochure! Screen grab below&#8230;be sure to checkout the real video. This was put on by the creative folks over at AgencyFusion Technorati Tags: Viral Video, http://www.makemylogobiggercream.com/, Marketing.fm Post [...]<p>Post from: <a href="http://www.marketing.fm">Eric Friedman</a>
<br>
You should follow me on Twitter <a href="http://www.twitter.com/ericfriedman">here</a><br/>

<a href="http://www.marketing.fm/2007/11/08/make-my-logo-bigger-just-use-this-cream/">Make My Logo Bigger (just use this cream)</a></p>
]]></description>
			<content:encoded><![CDATA[<p>A recent funny viral video being sent around over at <a href="http://www.makemylogobiggercream.com">www.MakeMyLogoBigger.com</a> showing how you can <em>FINALLY</em> take care of all that white space on your website or brochure!  Screen grab below&#8230;be sure to checkout the <a href="http://www.makemylogobiggercream.com/">real video</a>.</p>
<p><center><br />
<a href="http://www.makemylogobiggercream.com/"><img src='http://www.marketing.fm/wp-content/makemylogobigger.jpg' alt='MakeMyLogoBigger' /></a><br />
</center></p>
<p>This was put on by the creative folks over at <a href="http://www.agencyfusion.com/">AgencyFusion</a></p>
<p>Technorati Tags: <a href="http://technorati.com/tag/Viral+Video" rel="tag"> Viral Video</a>, <a href="http://technorati.com/tag/http%3A%2F%2Fwww.makemylogobiggercream.com%2F" rel="tag"> http://www.makemylogobiggercream.com/</a>, <a href="http://technorati.com/tag/Marketing.fm" rel="tag"> Marketing.fm </a></p>
<p>Post from: <a href="http://www.marketing.fm">Eric Friedman</a>
<br>
You should follow me on Twitter <a href="http://www.twitter.com/ericfriedman">here</a><br/>

<a href="http://www.marketing.fm/2007/11/08/make-my-logo-bigger-just-use-this-cream/">Make My Logo Bigger (just use this cream)</a></p>
<img src="http://www.marketing.fm/?ak_action=api_record_view&id=713&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://www.marketing.fm/2007/11/08/make-my-logo-bigger-just-use-this-cream/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
	</channel>
</rss>

