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Web 2.0 Expo Week

16. September 2008

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Image via Wikipedia This is certainly a busy week in the NY tech scene with many events happening. I am using Gary’s Guide to help sort out interesting events this week for the Web 2.0 Conference as well as the many other events in NYC that are happening. My Agenda: Looking forward to a number [...]

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Interview: Erik Qualman – SES 2008 San Jose Q&A

25. July 2008

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EriK Qualman is a Search Engine Watch Expert and the Global VP of Online Marketing for EF Education. He will be speaking on the upcoming panel at Search Engine Strategies 2008: San Jose on the Social Media Track Social Media Marketing: What is it and What is it Good For? More information about this session [...]

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Inspiration, Anyone? The Microsoft Advertising Movie

5. June 2008

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Someone definitely went big on this mini mock preview for a new movie called Inspiration, Anyone? Credits: I found this originally at ChasNote via Continuous Beta via HardKnox

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Viral Marketing for Batman

24. March 2008

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Jake points us to the new viral ad campaign that is happening for the new Dark Knight movie. (The official Dark Knight site is here) What I like about this campaign is that it actually requests people go out and do something with the materials they give you on the site. You can download Harvey [...]

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Good Marketing – Great Coffee

14. March 2008

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I recently signed up for the Joffrey’s Java Beta Test because I basically fit their profile for “beta user” perfectly: * Using web software that is in perpetual beta, like Gmail? * Frequently signing up to participate in beta tests for web apps? * Currently beta testing software for a new startup company? * Fueled [...]

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Make My Logo Bigger (just use this cream)

8. November 2007

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A recent funny viral video being sent around over at www.MakeMyLogoBigger.com showing how you can FINALLY take care of all that white space on your website or brochure! Screen grab below…be sure to checkout the real video. This was put on by the creative folks over at AgencyFusion Technorati Tags: Viral Video, http://www.makemylogobiggercream.com/, Marketing.fm

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TakeBackTheFuture.com – FOX Viral Marketing

6. November 2007

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During the latest episode of Family Guy Fox showed advertising during the commercial breaks as well as during the show for www.TakeBackTheFuture.com. After checking out the website it is clear it is for the new Terminator show that is coming out on Fox in January 2008. It is now also listed on IMDB officially. Looking [...]

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Microsoft Viral Videos Promoting the new Windows Live Hotmail

19. May 2007

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LiveSide.Net points us to the new Windows Live Hotmail video’s Microsoft is using to promote the new service. Upon the launch of Windows Live Hotmail, Microsoft decided to not automatically upgrade all of their current Hotmail users to the Windows Live version of the service, but rather to ease them into the upgrade by giving [...]

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Engagement Marketing: Share The Love

26. March 2007

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Youth Marketing Conference Presentation Coverage: 11:00 am: “Engagement Marketing” with Jim Scheinman, Bebo VP Business Development & Sales. As a prelude to our coverage of the Youth Marketing Conferece, Eric and I interviewed Jim Scheinman in Marketing.fm podcast #5. Introduction: Jim Scheinman has been involved in the Social Networking space since it’s inception – he [...]

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Bob Iger: Dissappointed in Advertising Creative

12. March 2007

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In a recent AdAge interview, Bob Iger commented: The advertising industry is behind where it needs to be in tailoring messaging to these new platforms. There are great opportunities, but we may have to show them the way a little bit more. I’d say I’m a little disappointed with where things stand today because there’s [...]

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