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Does Page Rank matter?

12. November 2009

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Image via CrunchBase When consulting with companies about “how their website is doing” one of the first things people checkout is the Google PR or Page Rank of the site. To check the PR of your site officially you have to install the Google browser tool bar which will show you a small green bar [...]

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SEO is like Art

5. June 2009

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“masterpiece” by 415style I was talking with Amanda Peyton who I met after the Internet Week version of the NY Tech Meetup about SEO and gave my thoughts on why and how it is important. This was following another great event showcasing 50+ companies in the first NYTM Showcase demo room. She asked “does SEO even [...]

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Relevancy in advertising (not cookies or behavior)

25. March 2009

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Image via CrunchBase Most people think that a cookie is a delicious treat – not a file on your computer that tracks where you have been, what you are doing, and other attributes about you. Behavior is what you do – not something quantified in a profile. That is why with the recent announcement by Google [...]

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Web 2.0 Expo Week

16. September 2008

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Image via Wikipedia This is certainly a busy week in the NY tech scene with many events happening. I am using Gary’s Guide to help sort out interesting events this week for the Web 2.0 Conference as well as the many other events in NYC that are happening. My Agenda: Looking forward to a number [...]

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Interview: Erik Qualman – SES 2008 San Jose Q&A

25. July 2008

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EriK Qualman is a Search Engine Watch Expert and the Global VP of Online Marketing for EF Education. He will be speaking on the upcoming panel at Search Engine Strategies 2008: San Jose on the Social Media Track Social Media Marketing: What is it and What is it Good For? More information about [...]

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What people searched most in 2007

30. December 2007

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The always fascinating Google Zeitgeist for 2007 is now out for viewing pleasure. Be sure to checkout the biggest news makers for 2007 via Google search. Interested in the top searches on Yahoo!? check them out. How about MSN? Check them out.

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Yahoo – The new vision

20. June 2007

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News has been plentiful about Jerry Yang taking over as the new CEO of Yahoo, following Terry Semel’s departure. Whatever the reasons behind this move, I found one part of Jerry’s blog post fascinating that I feel has been a long time coming. He has stated, very clearly, Yahoo’s new vision: A Yahoo! that [...]

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John Wanamaker’s Advertising Quote

26. April 2007

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John Wanamaker famously remarked: Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half. Not too long ago, we ran this poll on Marketing.fm – do you think the Wanamaker quote should be revised with the advent of CPA, CPC, improved tracking & measurement in the interactive space? Please [...]

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Yahoo & PayPal Integrate For Search Marketing

18. April 2007

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Yahoo announced a partnership today with PayPal to integrate the shopping system into their search ads. A sample is below: From Yahoo’s new PayPal site: With the Yahoo! PayPal Checkout Program, a blue shopping cart icon appears next to your ad in Yahoo! search results. This can help your ad stand out, and let customers know [...]

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