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Eco-Friendly Branding Poll – PLEASE VOTE!

21. June 2007

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A Fortune 500 company wants to re-brand an environmentally-friendly, less-expensive-than-the-industry-standard product using the made-up adjective “environomic” to convey this idea. Their marketing is strictly B2B and will mostly take place in industry magazines and at trade shows. Please let us know what you think: Technorati Tags: environomic, eco-friendly, environmental, branding, taglines, polls, marketing.fm, marketing

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Marketing MyBlogLog Community

21. June 2007

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I have been waiting for ourMyBlogLog Community to reach 200 members before posting and I finally noticed that we achieved that goal! For those of you who do not know, MyBlogLog is a blogging community site which was recently purchased by Yahoo that helps bloggers connect readers. You can see the MyBlogLog “bling” on the [...]

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Marketing.fm Podcast Interview With Penelope Trunk: The Brazen Careerist

29. May 2007

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Welcome back to another Marketing Podcast at Marketing.fm In the latest Marketing.fm podcast, we had the pleasure of speaking with Penelope Trunk, columnist for the Boston Globe, Yahoo Finance and author of the new book The Brazen Careerist: The New Rules For Success . Download this episode (right click and save) Show Notes: Introduction: Penelope’s [...]

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Microsoft’s Purchase of aQuantive Raises Ethical Questions

18. May 2007

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Last week we discussed the ethical implications of WPP’s acquisition of 24/7 Real Media. Can a marketing services holding company maintain it’s integrity if it has interest in both the buy AND sell side of a media buy? Brands contract media agencies to represent their best interest right? Microsoft’s purchase of aQuantive raises similar questions: [...]

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Self-Marketing 2.0 Part 3: Networking Through Linked-In

17. May 2007

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In our last Self-Marketing-themed post, we took a look at how the web has revolutionized job search and how one can optimize his or her resume through keywords and personal SEO. Today I would like to discuss the career benefits of social networking and blogging. Linked-In and Career-Focused Social Networking Linked-In is a career-focused social [...]

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WPP: Marketing Cannibalization?

11. May 2007

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Sir Martin Sorrell has a keen eye for acquisition (both hostile and friendly) when it comes to the marketing services industry. In the last year, Sorrell has taken an interest in online media & technology companies such as Wild Tanget, JumpTap, Video Egg, and most recently: 24/7 Real Media. WPP’s strategy is remarkably different from [...]

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John Wanamaker’s Advertising Quote

26. April 2007

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John Wanamaker famously remarked: Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half. Not too long ago, we ran this poll on Marketing.fm – do you think the Wanamaker quote should be revised with the advent of CPA, CPC, improved tracking & measurement in the interactive [...]

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Marketing.FM Links Round-Up: 4/11/07

11. April 2007

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Welcome back to another Marketing.fm Marketing links roundup. We find interesting marketing and advertising articles around the web and around the blogosphere and share them with you to catch up on anything missed and hopefully share some interesting information. Enjoy! Five Ways to Do Better In a Phone Interview: I recently started reading Penelope Trunk’s [...]

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Kaiser Insight Blog

11. April 2007

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A friend of mine recently put me on to Kaiserinsight.com, a blog for the Kaiser Associates consulting group. They’ve got some great insight on brand strategy, the changing consumer, and other important trends. It’s a well written blog and I highly recommend it. Technorati Tags: marketing blogs, kaiser insight, kaiser associates, marketing.fm, insight, advice, brands, [...]

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The Future of Video

5. April 2007

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The future of video advertising has been getting a lot of press lately. Whether it’s the Google/YouTube copyright issue, NBC & News Corp’s YouTube-rebuttal venture, Google’s plan to serve video advertising through Echostar, or the more general question of: how will video advertising be monetized on the web? Is video pre-roll the answer? Many of [...]

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