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Asics Subway Ad via CBS Outdoors

25. October 2007

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During my daily commute I go through the Union Square 14st MTA subway station. I have noticed over the past few weeks a new installment similar to some things I have seen in movie theaters. Broadcasting onto one of the subway walls in a high traffic area that connects all the trains in that station [...]

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Content Advertising Links

2. April 2007

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Amazon recently sent out an email to Amazon Associates about a new program called Content Links. This program allows links to appear within content with either a single or double underline that when moused over, show an add for the product. This comes after Google recently announced their CPA model with a little noticed clip [...]

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Engagement Marketing: Share The Love

26. March 2007

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Youth Marketing Conference Presentation Coverage: 11:00 am: “Engagement Marketing” with Jim Scheinman, Bebo VP Business Development & Sales. As a prelude to our coverage of the Youth Marketing Conferece, Eric and I interviewed Jim Scheinman in Marketing.fm podcast #5. Introduction: Jim Scheinman has been involved in the Social Networking space since it’s inception – he [...]

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5 Great ways to reach today’s youth (+1 Bonus)

26. March 2007

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Attending The Youth Marketing Conference has got me thinking about the best mediums to connect with today’s younger citizens. Below is a list of mediums that offer an effective way of spreading your message to today’s youth. This demographic includes people that are 18-24 years old. Although I do not go into specific psychographic and [...]

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Brand Sirens – CNET and Starcom MediaVest Explore Youth Minds

26. March 2007

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This post is part of a larger series covering the Youth Marketing Conference 2007. Anne Claudio from CNET spoke today about brand SIRENS which is a recent project by CNET Networks Entertainment and Starcom MediaVest Group. Some background on the project:

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Marketing.fm Turns 1 Year Old

3. March 2007

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Its official – we have been blogging for 1 year! It all started with a first blog post called Joining the conversation on March 3rd 2006 and we havnt looked back since. (first post here) Our initial message is still true today and hopefully we have fulfilled our promise to cover the latest and greatest [...]

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Marketing Podcast: Interview with Doug Palladini of Vans

22. February 2007

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Marketing.fm Podcast Show 4: Vans Podcast – a marketing discussion with Doug Palladini We sat down recently with Doug Palladini the Vice President of Marketing at Vans to discuss the upcoming Youth Marketing Conference, the past and present initiatives at Vans, and discuss the latest trends in youth marketing. Some of the topics discussed: What [...]

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AOL, Yahoo! & The Evolution of Social Networking

8. December 2006

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If AOL had been managed by successful strategists, it would most likely be competing head-to-head with MySpace, Facebook and Yahoo!. Aside from it’s incredible customer base, AOL was the founding father of Social Networking: chat rooms, instant messenger, home pages, etc. As a company, AOL was positioned better than anyone to dominate and profit from [...]

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Google Print Ads – Google to try newspaper advertisements

13. November 2006

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Google is planning on testing out their ad system to sell space within newspapers. This in directly in line with their efforts to bring all ad mediums into the open auction market and of course monetize the process along the way. The NYtimes (link behind silly registration) had this to say: snip Google’s plan will [...]

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Wired’s NextFest: Welcome to the Future?

4. October 2006

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Eric and I went to Wired’s NextFest last weekend in New York City. Here are some impressions: While there were indeed some very cool and exciting glimpses of future technology, many of the exhibits at the show could be described as: “oh, that’s kind of cool” vs. the anticipated: “Wow – that’s incredible.” Oh well. [...]

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