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China now #1 in Internet Users

21. April 2008

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My friend Shivan pointed out this fact today via Search Engine Land: The Chinese Internet has surpassed the US in terms of overall users. According to BDA China (reported in USAToday) there are more than 220 million Chinese Internet users (17 percent of the population) compared with 216 in the US (71 percent). This is [...]

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Marketing.fm Turns 1 Year Old

3. March 2007

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Its official – we have been blogging for 1 year! It all started with a first blog post called Joining the conversation on March 3rd 2006 and we havnt looked back since. (first post here) Our initial message is still true today and hopefully we have fulfilled our promise to cover the latest and greatest [...]

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Google: Bigger than the networks?

2. March 2007

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Google is working on what I believe to be the future of television and video. A recent announcement in the NYTimes about the content deals that Google put together got me thinking about their ad network inventory. What if Google used this inventory to start displaying unique and exclusive video content? Similar to how they [...]

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State of the TV Industry: Part I

28. February 2007

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Over the past few years I have read countless articles about the demise of the :30 second spot, the fading traditional Ad Shop, and the apparent ruin of TV as we know it; and quite frankly, I am sick of it. Contrary to the Buggles belief that “Video Killed the Radio Star” I believe that [...]

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Advertise Different: RFID Advertising – coming to a town near you

28. December 2006

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If you have ever seen the movie Minority Report then you have seen the future of customized advertising. In the movie the stars are seen running through crowded shopping and mall areas in which their retina’s are scanned identifying them then displaying completely customized ads including their names and tastes. Although a futuristic pipe dream, [...]

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Marketing.fm Links Round-Up: 12/20/06

20. December 2006

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Welcome back to the Marketing.fm Marketing Links Roundup – Enjoy some links from around the blogosphere below. “AdLand’s Test-Tube” – Last week Marketing.fm discussed Google’s plan to use AdSense technology to replace traditional television commercials in Britatin. We wondered why this announcement went under the radar in the mainstream media (because I think it’s significant [...]

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MySpace & China Mobile: Socialist Networking?

19. September 2006

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Out of all the media conglomorates, News Corp. seems to employ the best futurists: 1) In the Fall of 2005, News Corp. purchased MySpace 2) In June 2006, News Corp. announced a partnership with China Mobile. 3) Last week News Corp. purchased Jamba, a mobile content provider. 4) Today, GigaOM reported that MySpace executives are [...]

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Advertising, Media and the Digital Revolution

13. July 2006

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The digital revolution is about much more than a new medium. It is about the beginning of the end of advertising and media as we have known it. Why? Because that’s what consumers and marketers want. - Dave Morgan, CEO of Tacoda, AdAge 7/10/06 AdAge is among the most popular Advertising, Media and Marketing Publications [...]

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FIFA World Cup: An Advertisers Dream Event?

23. June 2006

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Or so says ESPN. (adage link – sub required) John Skipper, who handles ESPN’s mega marketing machine, thinks that this has been a big opportunity for marketers. What has been staged as the “super bowl for the world” the world cup is a chance for multi-national campaigns to break through the normal “clutter” and perhaps [...]

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Executives Do Not Understand Blogs…

7. June 2006

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According to a recent eMarketer article, it seems that executives do not understand the impact of blogs or the blogosphere. Here is some disturbing news…snip: Blogs have a long way to go before becoming widely accepted corporate marketing tools. According to the survey even though 12% of senior executives say their companies have taken legal [...]

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