Marketing.fm

It was announced today that Plaxo will be acquired by Comcast – or at least they have entered into an agreement for this to happen. An important piece of the announcement that grabbed my attention: Plaxo and Comcast have been working together for the past year on a number of initiatives. Plaxo is providing the [...]

Marketing.fm‘s own Lee Jones predicted on August 8th that Yahoo was looking to acquire Blue Lithium, and it has now happened. The deal, for approximatley $300 million in cash, comes at a time where the behavioral target market is heating up. From the Yahoo official blog: Yahoo! just entered an agreement to acquire BlueLithium, one [...]

Sir Martin Sorrell has a keen eye for acquisition (both hostile and friendly) when it comes to the marketing services industry. In the last year, Sorrell has taken an interest in online media & technology companies such as Wild Tanget, JumpTap, Video Egg, and most recently: 24/7 Real Media. WPP’s strategy is remarkably different from [...]

Google announced today that they have acquired Tonic Systems in an effort to strengthen their Google Docs & Spreadsheets offering with a new feature – presentations. This is the latest in a string of acquisitions that are ramping up Google’s office suite. They now have a word processor, worksheet program, and now a presentation program. [...]