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Digital consumption (Sway)

10. September 2009

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As promised I wanted to review my experience reading Sway via digital device. Along with being a great book, Sway was easy to read via digital screen. I think this experience has influenced me to try to read more without a physical copy of a book – perhaps even with an eReader soon. Not a [...]

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Digital Reading

4. September 2009

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Image by Getty Images via Daylife I am going to take the weekend to read some books in digital formats. Mainly on the iPhone, but I feel like a digital screen is a big change from the printed book. I have never read a book in digital format, although I probably have read parts of [...]

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Predictably a Good Referral (Predictably Irrational)

24. August 2009

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Cover via Amazon I recently finished Predictably Irrational by Dan Ariely after it got high praise in my office from Andrew and Albert. It is a great book and one that anyone interested in sales, placebo‘s, and the “why” behind the everyday choices we make should read. It also changed my view on something that [...]

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Tribes: We Need You to Lead Us

28. October 2008

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Book cover via Amazon I finished reading Tribes We Need You to Lead Us by Seth Godin over the weekend and it was great. I also became an early member of his social network formed around the book Triiibes by purchasing an early copy of the book. This book represents a quick and bite sized [...]

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Tribes: We Need You to Lead Us – Tribe Community

29. July 2008

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Seth Godin is inviting potential readers of his new book Tribes: We Need You to Lead Us to join a private invite only social network. If you pre-buy the book and send in a copy of your receipt to an address listed at his original post about the Triiibes community you will might gain entry. [...]

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Marketing.fm Podcast Interview With Penelope Trunk: The Brazen Careerist

29. May 2007

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Welcome back to another Marketing Podcast at Marketing.fm In the latest Marketing.fm podcast, we had the pleasure of speaking with Penelope Trunk, columnist for the Boston Globe, Yahoo Finance and author of the new book The Brazen Careerist: The New Rules For Success . Download this episode (right click and save) Show Notes: Introduction: Penelope’s [...]

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Marketing.fm Podcast Interview With Kevin Roberts: Winning The Consumer Revolution

20. April 2007

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Welcome back to another Marketing Podcast at Marketing.fm In the latest Marketing.fm podcast, we had the pleasure of speaking with Kevin Roberts, CEO of Worldwide Saatchi & Saatchi Ideas Company. Marketing Podcast Download this episode (right click and save) Show Notes: Kevin’s Story: 30 years of brand marketing at Mary Quant, P&G, Gillette, Pepsico and [...]

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Marketing.FM Links Round-Up: 4/11/07

11. April 2007

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Welcome back to another Marketing.fm Marketing links roundup. We find interesting marketing and advertising articles around the web and around the blogosphere and share them with you to catch up on anything missed and hopefully share some interesting information. Enjoy! Five Ways to Do Better In a Phone Interview: I recently started reading Penelope Trunk’s [...]

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Marketing.fm Turns 1 Year Old

3. March 2007

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Its official – we have been blogging for 1 year! It all started with a first blog post called Joining the conversation on March 3rd 2006 and we havnt looked back since. (first post here) Our initial message is still true today and hopefully we have fulfilled our promise to cover the latest and greatest [...]

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The Day of The Long Tail

24. August 2006

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Here is short video that cleverly sums up the notion of “The Long Tail” and how all forms of traditional media will be affected. Hat tip to Jonny’s Blog for putting me on to the clip. Today is indeed the day of The Long Tail. Eric from Marketing.FM will be attending a book signing this [...]

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