Marketing.fm

I heard a recent rumor that Yahoo! may buy 3rd tier ad network Blue Lithium (maybe even as soon as five days from now). Has anyone else heard this? Jerry Yang must have caught the acquisition bug. Technorati Tags: yahoo, blue lithium, acquisitions, marketing, interactive advertising, ad networks, marketing.fm

From a marketing perspective, I think RSS will ultimately replace email marketing and other forms of “elected” customer communication. For example, instead of receiving emails from your favorite brands and stores on a monthly or weekly cycle, RSS marketing will allow customers to receive updates only when there is relevant news such as a sale [...]

Welcome back to another Marketing.fm Marketing links roundup. We find interesting marketing and advertising articles around the web and around the blogosphere and share them with you to catch up on anything missed and hopefully share some interesting information. Enjoy! Five Ways to Do Better In a Phone Interview: I recently started reading Penelope Trunk’s [...]

Its official – we have been blogging for 1 year! It all started with a first blog post called Joining the conversation on March 3rd 2006 and we havnt looked back since. (first post here) Our initial message is still true today and hopefully we have fulfilled our promise to cover the latest and greatest [...]

Thanks for the comments and feedback on this post.It is worth noting that Nielsen measures 10,000 television households which is significantly more than just 10,000 people (as previously suggested in my post). My friend Pace from Nielsen was kind enough to correct me). Half the money I spend on advertising is wasted; the trouble is [...]

Its Friday! In hopes of giving readers some links from around the web and the Marketing and Advertising Blog Network – I thought I would include some links from members! Marketing and Advertising Blog Network Links: How to be a better CMO – ANA Marketing Maestros 7 Deadly Sins of a Viral Video – Adrants [...]