Marketing.fm

Google has unveiled the ability to build your own display ads in the AdWords system. You can make calls to action, custom images, and custom text – controlling the entire ad as you build it to your specifications. Similar to the interface used for the search marketing products, the new display AdWords area will customize [...]

Home Depot is now advertising on pizza boxes in NYC. Where are the savings for the customer? I bet that they are not only paying for the boxes but also paying a CPM (PPM?) for the boxes sold or total used. Definitely an interesting thing to see and I wonder where else this is happening.

What is going to happen to online advertising in 2009? It is a question on many peoples minds as many business prepare for an unprecedented time in the economy. Some are predicting a nuclear winter for online advertising while others are hoping things will continue to grow. There is no doubt that online advertising provides [...]

I hear this question get asked a lot at various shows, groups, and in work environments. I used to hear this question asked when I worked at a large ad agency myself. These days I am working in the world of search engine marketing, so by the time a client reaches me, they are already [...]

photo credit: LiveU4 According to Avenue A/Razorfish they are going to search, entertainment and social networking sites. During 2007, total online ad spending through Avenue A/Razorfish was $735 million, up 36 percent from the year before, and the number of Web sites that ads were placed on doubled to more than 1,800, according to the [...]