Marketing.fm

I hear management consultants McKinsey & Company are going into Condé Nast to try help the current situation. Image courtesy of ShutterStock I am not sure there is any particular strategy for current employees to do things differently but below are my thoughts on what Condé or other publishers should do TODAY without any delay. [...]

Image via CrunchBase It is rumored that the NY Times is going to start charging folks for its content online. Would you pay $5.00 per month? Would you pay more? less? Blogs have weighed in elsewhere but I wanted to take a poll with my readers and get a dialogue going about this idea – [...]

I recently ran across a photograph on Flickr that has caused quite a stir. After doing a little research I learned that the story was covered in the NYTimes a few months ago. The controversy surrounds Virgin Mobile’s use of a photograph of a 15-year-old girl, Alison Chang, in one of their ad campaigns. Virgin [...]

I was recently reading this article in the WSJ and this image stuck with me after completing it. The article itself is about whether or not the WSJ will open up its content and make it free, much like the NYTimes recently decided to do. Diving into the actual numbers print advertising is still so [...]

I recently came across a great ad in Backpacker Magazine by Jeep. The ad is a two page spread that includes a full two page insert of stickers that you are supposed to peel off and place within the woods scene provided. I must say that I am not a “typical” reader of backpacker magazine [...]

Its official – we have been blogging for 1 year! It all started with a first blog post called Joining the conversation on March 3rd 2006 and we havnt looked back since. (first post here) Our initial message is still true today and hopefully we have fulfilled our promise to cover the latest and greatest [...]

The WSJ is reporting that some of the major newspaper companies are joining forces to sell advertising to attract larger clients. This does not seem like a positive day in the newspaper world. snip: Gannett Co., McClatchy Co. and Tribune Co. are planning to offer advertisers one-stop shopping for display ads on Internet sites. The [...]

Google is planning on testing out their ad system to sell space within newspapers. This in directly in line with their efforts to bring all ad mediums into the open auction market and of course monetize the process along the way. The NYtimes (link behind silly registration) had this to say: snip Google’s plan will [...]

I recently subscribed to Fast Company magazine online. The whole process took about three minutes. At the end of the process, I was told that I should receive my first copy in 6-8 weeks. Why does it take so long to receive a magazine subscription in this day and age? Shouldn’t they be able to [...]

The most sacred of all advertising spaces is now up for sale; the front page of the Wall Street Journal. What does this mean for marketers? In my opinion this is the holy grail of advertising locations. Your ad will get in front of some of the most influential and intelligent business minded people in [...]