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Sentiment Analysis
Understanding when your company or brand is being talked about is important. Understanding whether or not your company or brand is being talked about positively or negatively may be more important. In the last few years the research behind sentiment analysis has ranged from thumbs up\thumbs down and emoticon faces to more advanced methods. A [...]
Continue reading...Outreach, PR firms, and Blogging
27. August 2009
Image by Getty Images via Daylife Since starting this blog I have been getting an increasing amount of PR firms pitching various products, promotions, companies, and more. My information is easy enough to obtain, or you can even fill out a form and I like being this reachable. Lately it seems that the quality of these [...]
Continue reading...Relevancy in advertising (not cookies or behavior)
25. March 2009
Image via CrunchBase Most people think that a cookie is a delicious treat – not a file on your computer that tracks where you have been, what you are doing, and other attributes about you. Behavior is what you do – not something quantified in a profile. That is why with the recent announcement by Google [...]
Continue reading...AdWords AdBuilder – Build your own Google Display Ads
18. October 2008
Google has unveiled the ability to build your own display ads in the AdWords system. You can make calls to action, custom images, and custom text – controlling the entire ad as you build it to your specifications. Similar to the interface used for the search marketing products, the new display AdWords area [...]
Continue reading...Web 2.0 Expo Week
16. September 2008
Image via Wikipedia This is certainly a busy week in the NY tech scene with many events happening. I am using Gary’s Guide to help sort out interesting events this week for the Web 2.0 Conference as well as the many other events in NYC that are happening. My Agenda: Looking forward to a number [...]
Continue reading...Interview: Ted West – SES 2008 San Jose
18. August 2008
In my ongoing coverage of SES San Jose I present another interview with Ted West, CEO of Looksmart. Ted is speaking at this years event – more information can be found here. 1. Can you tell me about your background and a little bit about LookSmart? LookSmart is a pay-per-click (PPC) advertising technology company that leverages [...]
Continue reading...Interview: Erik Qualman – SES 2008 San Jose Q&A
25. July 2008
EriK Qualman is a Search Engine Watch Expert and the Global VP of Online Marketing for EF Education. He will be speaking on the upcoming panel at Search Engine Strategies 2008: San Jose on the Social Media Track Social Media Marketing: What is it and What is it Good For? More information about [...]
Continue reading...Google Ad Planner
24. June 2008
Image via WikipediaGoogle announced their Ad Planner tool today which was an anticipated move and one that many people are looking to checkout soon. It looks to have some very interesting features that I know many traditional and interactive media planners would like to get their hands on. Like many other next generation [...]
Continue reading...The Best & The Worst Airlines 2008
26. March 2008
I’ve been travelling a fair amount lately and I’m beginning to get a little too familiar with the different airlines, airports and even gates. I am now starting to base my travel decisions on which airport and airline has the fastest and most comfortable security and boarding process. Most Comfortable Experience Delta at La Guardia is my [...]
Continue reading...A Slight Problem With Ad Exchanges… (warning NSFW)
23. March 2008
The idea of Ad Exchanges (Right Media, DoubleClick Exchange, etc.) makes a lot of sense – especially for smaller players who manage display media in-house or independently from an agency. Lately, it seems that several agencies (and Yahoo) have been experimenting with Right Media to get ahead in the CPA view-through game. For example, if [...]
Continue reading...- The Best & The Worst Airlines 2008
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3. September 2009
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