Marketing.fm

Image by LonelyBob via Flickr It seems to me that more and more companies are working towards what the cable and phone companies are calling the triple play package. This is where you get phone, Internet, and TV service all from one provider all with one bill, hopefully lowering the overall price and making things [...]

The idea of Ad Exchanges (Right Media, DoubleClick Exchange, etc.) makes a lot of sense – especially for smaller players who manage display media in-house or independently from an agency. Lately, it seems that several agencies (and Yahoo) have been experimenting with Right Media to get ahead in the CPA view-through game. For example, if [...]

I hear this question get asked a lot at various shows, groups, and in work environments. I used to hear this question asked when I worked at a large ad agency myself. These days I am working in the world of search engine marketing, so by the time a client reaches me, they are already [...]

AdWeek has a great interview with the new CEO of MediaCom. (Disclosure: I used to work at MediaCom) A few distinct quotes caught my attention in the interview: Were you surprised when MediaCom offered you the top U.S. job? I was. It wasn’t something I had planned on or saw coming, but it didn’t take [...]

Sir Martin Sorrell has a keen eye for acquisition (both hostile and friendly) when it comes to the marketing services industry. In the last year, Sorrell has taken an interest in online media & technology companies such as Wild Tanget, JumpTap, Video Egg, and most recently: 24/7 Real Media. WPP’s strategy is remarkably different from [...]

Welcome back to another Marketing Podcast at Marketing.fm In the latest Marketing.fm podcast, we had the pleasure of speaking with Kevin Roberts, CEO of Worldwide Saatchi & Saatchi Ideas Company. Marketing Podcast Download this episode (right click and save) Show Notes: Kevin’s Story: 30 years of brand marketing at Mary Quant, P&G, Gillette, Pepsico and [...]

There is a reason why DoubleClick has become the dominant player in online display advertising: there is a growing demand for accurate, unbiased, third party media measurement. Whenever billions of dollars change hands in a buy/sell marketplace, there will inevitably be the demand for accurate, independent metrics and auditing. For example, in television, Nielsen ratings [...]

I just tried to login to Google AdSense (04/14/07 @ 1:45PM EST) and the site appears to be down, at least from the US. Here is the site I received instead: Here is the URL for the page: http://www.google.com/errors/asfe/system_down.html The logo in the corner of the page is not even loading…I wonder if this has [...]

I recently came across the following interactive ad buy by Kraft for the Macaroni and Cheese brand. Kraft created a custom brand message surrounding the video player on collegehumor.com As you can see from the screenshot below, an injured girl floating face down juxtaposed against the family friendly mac n cheese brand does not seem [...]

Randall Rothenberg, CEO of the IAB, offers an eloquent summary of the state of marketing in his farewell-address-style AdAge column: No greater challenge or opportunity has ever faced incumbent marketers and the media and advertising people who serve them. Once, they needed only know how to beguile a captive congregation. Today, they have to “earn [...]