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Retargeting? Yes please.

19. July 2010

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While browsing the web today I was hit by a banner ad powered by Criteo for Zappos.  They are using my previous browsing history to target Zappos products I may be interested in.  This technology, called retargeting, has been around for a while but I have never been presented with a link at the bottom [...]

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Zappos and the continued power of customer service

12. March 2010

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Image by Getty Images via Daylife Last year Amazon bought Zappos and many feared the change. Tony Hsieh, the CEO of Zappos, sent around a note to employees explaining the transaction, what would change, and what would not. Since that time Zappos has been commended on its execution of customer service at a level that [...]

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CNN NewsPulse and the future of content

28. October 2009

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CNN relaunched this week with a complete redesign. Along with having some smart advertising introduce the new layout, integrated well with the IAB standard units, they highlighted another section at the top of their navigation: CNN NewsPulse This dashboard approach combines a few items you have probably seen elsewhere on content sites. You have probably [...]

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Talk to your customers – and let them talk to each other

24. September 2009

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Last week my friend Spencer Fry from Carbonmade showed me a cool activity he participates in about once a month. His company sends out a message to its users inviting them into a Drop.io chatroom to discuss Carbonmade which is an online design portfolio company, and talk to the founders. More importantly, users get a [...]

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Sentiment Analysis

3. September 2009

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Understanding when your company or brand is being talked about is important. Understanding whether or not your company or brand is being talked about positively or negatively may be more important. In the last few years the research behind sentiment analysis has ranged from thumbs up\thumbs down and emoticon faces to more advanced methods. A [...]

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Outreach, PR firms, and Blogging

27. August 2009

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Image by Getty Images via Daylife Since starting this blog I have been getting an increasing amount of PR firms pitching various products, promotions, companies, and more. My information is easy enough to obtain, or you can even fill out a form and I like being this reachable. Lately it seems that the quality of [...]

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What Publishers Could Do (Condé Nast)

27. July 2009

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I hear management consultants McKinsey & Company are going into Condé Nast to try help the current situation. Image courtesy of ShutterStock I am not sure there is any particular strategy for current employees to do things differently but below are my thoughts on what Condé or other publishers should do TODAY without any delay. [...]

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Working towards the Triple Play (the last mile problem)

20. July 2009

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Image by LonelyBob via Flickr It seems to me that more and more companies are working towards what the cable and phone companies are calling the triple play package. This is where you get phone, Internet, and TV service all from one provider all with one bill, hopefully lowering the overall price and making things [...]

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Would you pay for the NY Times?

13. July 2009

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Image via CrunchBase It is rumored that the NY Times is going to start charging folks for its content online. Would you pay $5.00 per month? Would you pay more? less? Blogs have weighed in elsewhere but I wanted to take a poll with my readers and get a dialogue going about this idea – [...]

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MediaMath + Marketing.fm

1. July 2009

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Image via CrunchBase This blog continues to be an experiment in learning about Marketing and Technology. Since its inception I have tried out new features, ideas, and mediums to interact with and build a community. Today I am happy to announce my latest experiment showing off a re-marketing technology by MediaMath. I got the chance [...]

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