Marketing.fm

As a follow-up to my recent post on the “Best & Worst Airlines: 2008,” I wanted to provide an update on my rant about American Airlines. After canceling a day of meetings due to an inconvenient delay, I was told by American Airlines customer service that I could mail a letter to their claims department [...]

I’ve been travelling a fair amount lately and I’m beginning to get a little too familiar with the different airlines, airports and even gates. I am now starting to base my travel decisions on which airport and airline has the fastest and most comfortable security and boarding process. Most Comfortable Experience Delta at La Guardia [...]

The idea of Ad Exchanges (Right Media, DoubleClick Exchange, etc.) makes a lot of sense – especially for smaller players who manage display media in-house or independently from an agency. Lately, it seems that several agencies (and Yahoo) have been experimenting with Right Media to get ahead in the CPA view-through game. For example, if [...]

The Wall Street Journal has an interesting article today listing the top 5 best and 5 worst ads of the year. Log-in may be required but check it out if you can! Technorati Tags: wall street journal, wsj, 2007 ads, marketing.fm

Below is an updated list of some great websites designed specifically for your blackberry, pda, or mobile phone web browser: December ’07 Update: Google Maps 2.0 – If you already have Google Maps for your mobile device, it’s time to upgrade! Google has a great new feature which pinpoints your location (based on cell-tower triangulation). [...]

As you may know, Dell computers can only be purchased via the web or phone. Combined with their made-to-order computers, Dell has made a lot of money with this cost-saving process of remote sales. In addition to creating reliable products, a company like this must have competent customer service and sales representatives. Sadly, that’s not [...]

Below is an updated list of some great websites designed specifically for your blackberry, pda, or mobile phone web browser: Coming Soon! Marketing.fm’s online directory of Mobile Friendly websites (please feel free to pass along any mobile sites that you think we should list in addition to our collection below). September ’07 Update: Google has [...]

I heard a recent rumor that Yahoo! may buy 3rd tier ad network Blue Lithium (maybe even as soon as five days from now). Has anyone else heard this? Jerry Yang must have caught the acquisition bug. Technorati Tags: yahoo, blue lithium, acquisitions, marketing, interactive advertising, ad networks, marketing.fm

From a marketing perspective, I think RSS will ultimately replace email marketing and other forms of “elected” customer communication. For example, instead of receiving emails from your favorite brands and stores on a monthly or weekly cycle, RSS marketing will allow customers to receive updates only when there is relevant news such as a sale [...]

Thank you Macy’s for another great year of Fireworks! If I get a chance, I’ll buy something at your store some time soon… By the way, Picassa is amazing. Technorati Tags: macy’s fireworks, fourth of july, 4th of july, new york city, nyc, marketin.fm, branded fireworks