Marketing.fm

[Editors note: This is a guest post by Adam Perlis who has a continuing series at Marketing.fm on the State of the TV Industry] At the very beginning of 2007 I published a two part article called State of the TV Industry. Now in the spirit of Marketing.fm I am continuing the conversation. In my [...]

I know I have said this before, and I am saying it again. Television is evolving, it’s changing and we all need to be prepared. What I mean is, I consume a majority of my TV content in two ways, neither of which is Live TV. 1) being my DVR (or TiVo) for all you [...]

Sunday April 8th was a pretty big day for myself and millions of other viewers out there. I know what your all thinking, The Sopranos and Entourage kicked off their respective seasons! But that’s not what I am getting at. Today I received my first Beta copy of Joost! A new Internet TV medium for [...]

I recently did some research on what we all now know as “Brand Evangelism.” I looked into two very interesting initiative launched by reputable companies who appear to be on cutting edge of this craze. The first being Starwood Hotels and Resorts which launched its “Starwood Lurker” on popular travel website Flyertalk.com. So what is [...]

(This article is Part II which started with The State of the TV Industry: Part I) Let’s talk about direct marketing and how it will affect the ad industry using an integrated internet/television platform. At CES, Bill Gates spoke about the capabilities of Windows Vista on your TV viewing experience: “TV is, of course, a [...]

Over the past few years I have read countless articles about the demise of the :30 second spot, the fading traditional Ad Shop, and the apparent ruin of TV as we know it; and quite frankly, I am sick of it. Contrary to the Buggles belief that “Video Killed the Radio Star” I believe that [...]