- Image via Wikipedia
One of the fundamental bits of SEO advice I give most people when talking to them is explaining the difference between the two audiences you are writing for; humans and robots (computers).
When you write some content on the web it should be safe to assume that a human will be on the other end reading it. On the other hand, your content will most certainly also be read and more importantly parsed by a robot (or bot). One of the very simple SEO tactics you can use is to think of both audiences when writing and linking within content.
For example the following text and links work very well for any person reading the words and making assumptions on what is behind the links.
The movie Finding Nemo was great, you can read a review here.
However the way to write for both humans and robots is to make the link, or anchor text, the important words you want to describe.
The movie Finding Nemo was great, you can read the Finding Nemo movie review at Rotten Tomatoes
I even went so far as to link the movie title, and named the place giving the review.
The point is that although humans can understand and decipher the first example, engines (robots) cannot.
By supplying the proper anchor text in your documents, blog posts, and collateral you are better influencing where and what gets indexed.
To figure out if you are doing it right use the following steps;
1. Do I understand where the link ends up?
2. Would a search engine understand where the link ends up by the word? (anchor text)
3. Are people going to search my site or a search engine for the anchor text linked?
Asking yourself these three questions can help you create text that is more usable for first time visitors, more clear to your customers, and rank your site for specific terms for people looking for more information.
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February 24th, 2010 at 5:07 pm
Good tip, I'm always suprised by how many “click here” and “here” links I see on sites that seems to be otherwise conscious of SEO and user experience.
February 24th, 2010 at 10:04 pm
I think “here” would be the hardest word to rank for on any search engine in history
February 24th, 2010 at 10:23 pm
I think sometimes there are circumstances where you can sacrifice semanticism (for lack of a better word) for a clear direction or target. Certainly “click here” links are not damaging, if you take the appropriate measures.
March 5th, 2010 at 4:50 pm
Adobe used to be the top result in Google when searching for “here” because they had so many download links saying “Click here.”
March 5th, 2010 at 4:52 pm
Ha! Nice
March 5th, 2010 at 4:54 pm
Most people don't realize that Google gives you results and not answers based on the SEO efforts of others. This is because these people have mastered or at least worked really hard to create great content that is not only user friendly but search engine friendly as well.
I went back to all my social networks and changed the “Twitter account” or “My Company” to “Trace Cohen Twitter” and “Trace Cohen's Website” for better SEO. This is one of the easiest things to do, especially on LinkedIn and other large sites that help A LOT with SEO.
March 5th, 2010 at 10:14 pm
Great ideas – I think that is smart as many people will type that into
search anyways knowing your name and the service
July 23rd, 2010 at 7:53 am
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