Google Gig is a Big Deal

February 17, 2010

Marketing.fm

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Last week Google announced an initiative to basically light up a bunch of dark fiber to make what I am calling the Google Internet, or GoogleNet.

This is a big deal.

For starters, this type of carrier agnostic bandwidth means that they are free of regulation that may occur in the future regarding net neutrality and may even provide some ease of congestion on networks. This also edges whomever is on the system one step closer towards ubiquitous storage. I call this super band speed.

As I outlined before this has major ramifications for things like filesharing, music streaming, and video services. With 1000+Mbps connection speeds you are not really downloading content so much as you are shifting mindshare from one media library to another. It obfuscates the complexity of files and downloading so that you are simply surfing media. This has implications for accessing information as it becomes as free flowing as water.

The old adage of the “dumb terminal” becomes even more apparent as the storage you have locally has no access speed difference to the storage you have remotely. In fact, it may not make sense to store anything locally anymore except when you are without connectivity. Even so, this type of speed warrants that it would be available, at all times, wirelessly.

As I think about the implications of this speed it makes you wonder about the future of logins, services with content or media behind those logins, and the ability to have open connectivity to data and the chance to own\view\share\interact with it fully – without broadband speed limitations.

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  • rainescustom

    I agree it's amazing. I wonder if the big dogs in wireless are going to introduce some new equipment that will let us take advantage of this horsepower.

  • http://www.marketing.fm EricFriedman

    Hopefully. Competition means consumers usually win. I would love to be
    able to choose btw 3 100mbps providers all competing for my business with
    costfeatures.

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