Eric Friedman – Marketing.fm

Google aired its first ever Superbowl ad using a video that resonated with many folks called Parisian Love.  The video is embedded below.  Search Engine Land has an excellent write up of all the details, including the fact that it had over 1MM views before the event – will be interesting to see how much that grows.

It is also interesting that they took out SEM ads for most of the auto complete searches that came out of the video.  This is the type of SEM drafting you hope to see whenever any messaging is put into a search ad.

Google placing this ad in such a mainstream location is a big move and I wonder if we will see more of it.

As a Company that is so focussed on data driven results – I hope they publish their findings about searches, responses, and results from this placement.