Disruptive

Tue, Dec 15, 2009 Posted By:Eric Friedman

Marketing, Marketing.fm, Technology, Venture capital

I got into an interesting 100,000 ft level conversation recently that got me thinking about the companies and people I try to meet with on a regular basis.

Instead of using the normal categorizations, genres, descriptions, or wordy answers I normalized everything as disruptive.

It might be overused at this point but it boils everything down to a very easy to digest word that can described these audacious goals of entrepreneurs.

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This post was written by:

Eric Friedman - who has written 647 posts on Eric Friedman – Marketing.fm.

Analyst at Union Square Ventures, blogger at www.marketing.fm and operating experience within SEM, SEO, and Social Media. You should follow me on twitter @EricFriedman

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  • Disruptive is fun, disruptive is interesting, disruptive makes us think.

    But disruptive is rare and usually extremely expensive. It's hard to think of disruptive technologies or products or businesses that didn't take many millions of dollars to produce. Most of us don't have access to those resources.

    What's wrong with doing something interesting, useful, new, but not transcendental?
  • I think the playing field is being leveled and the access to resources we
    have is greater than ever.

    My caveat to all this is that I look at these things through my work which
    is tied to venture capital, which by definition should be businesses that
    are usually disruptive. There is no negative to interesting, useful, and
    new but rather the small few that are truly disruptive are the ones that
    make it to the funding finish line. Of course that is no where near the
    real finish line - thats the race that comes after the funding process :)

    I think most of the projects I work on are interesting, useful, new - but
    few are fundamentally disruptive.
  • You may want to check out www.thedailyriff.com since it revisits Hacking Education - we named the participants the "The Disruptive Class". Presently, it is the first post today with Dr. D. Rigour, Thought Leader Extraordinaire, leading the intro. Cheers! CJ
  • Thanks for the link - coverage may have been limited due to people not
    knowing about the event. Although it was not "open" like a conference we
    did our best to expose all the findings and conversations and also opened it
    up live via Twitter at the event. I agree that people could benefit from
    sharing this information, but without the typical fanfare of promoting a
    conference I am afraid events like these will go uncovered.
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