Eric Friedman – Marketing.fm

I was very happy earlier this week to launch an updated version of the Union Square Ventures website.

The site was designed by Phoebe Espiritu who did a great job working with our team and iterating on our design direction and brainstorms. We ended up with a very clean design with a few dynamic features I have wanted for a long time. As Albert noted, we now have a focus page that is updated when a new post that shows some insight into our investment thesis gets written.

We have an updated blog running the latest Moveable Type software as well as added dynamic content to the USV team pages and portfolio company pages all powered by Magnify.

This was a great project for me as I was able to deliver on a lot of feedback I have heard in a way that did not require a lot of work from anyone, and can now be a living dynamic site without much effort.

Each portfolio company now has its latest blog posts, tweets, pictures, videos, and job listings automatically aggregated by Magnify.

This is great because this is the best way to understand each company in their own voice, without putting the burden of updates on any of the executive teams.

For a great example checkout Clickableto see these modules in action. You can see their latest blog posts, job openings, and get a good idea of what they are talking about recently.

As Fred pointed out, the site now updates in real time as it should be.