Google Dashboard

Fri, Nov 6, 2009 Posted By:Eric Friedman

Search, Technology

Image representing Google as depicted in Crunc...
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The amount of services I use through Google is now summed up in a simple dashboard showing everything. They sum it up as transparency, choice, and control which is a nice way of softening the realization of how much data Google actually collects about you.

Here are the services they list and my usage:

Account – Yes
Alerts – Yes
Blogger – No
Calendar – Yes
Contacts – Yes
Docs – Yes
Friend connect – Yes
Gmail – Yes
Health – No
iGoogle – No
Orkut – No
Picasa – Yes (Paid)
Product Search – Yes
Profile – Yes
Reader – Yes
Talk – Yes
Tasks – Yes
Voice – Yes
Web history – Yes
YouTube – Yes
(other – 30 not yet in dashboard)

So that is 16/20 services that I use, some on a daily basis, and one that I pay yearly for (Picasa).

Like many things, this data has been out there for awhile, just never compiled in one place. The same is true for public records (think real estate transactions) but rarely is it organized and show in one place.

I think there will be the initial reactions to this that Google is collecting too much information. Once the dust settles on that argument, I think people will start to better understand their collective data exhaust from one company, and appreciate it all being organized.

You can easily see your active involvement, or lack thereof, in any service and control the settings for each. Obviously this is something you could do before, but I feel people respond to a centralized dashboard much better than a “settings” area across 20 different applications and services.

What do you think about the Google dashboard? How many services do you use on that list?

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This post was written by:

Eric Friedman - who has written 671 posts on Eric Friedman – Marketing.fm.

Directof of Client Services at Foursquare - formerly the analyst at Union Square Ventures, blogger at www.marketing.fm You should follow me on twitter @EricFriedman

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View Comments to “Google Dashboard”

  1. jkaljundi Says:

    The interesting part will be showing how they track us with cookies. Hope they won't hide that part.

  2. EricFriedman Says:

    I would definitely want to see that data too.

  3. Harsh Agrawal Says:

    Atleast I find it good..
    I dont remember how many Google services I have signedup and now I have a
    admin space from where I can see and control all my stuff associated with Google.

  4. Katie, ATT Uverse Reviews Says:

    This is a very powerful tool to utilize. I just installed Google Dashboard and it kind a help me get things organize…

  5. benatmediacurves1 Says:

    MediaCurves.com conducted a study among 295 viewers of a news clip featuring Google’s new Dashboard, which allows users to view information about their previous searches. Results found that that more than one-third of viewers (38%) reported that they will use Google’s search engine less frequently after learning of the feature. Among the viewers who reported that they would use Google less, more than half (52%) reported that they would use Yahoo as their alternative search engine. Furthermore, nearly half of the viewers (48%) stated that they were “not at all comfortable” with search engine companies monitoring and collecting data from their searches.
    More in depth results can be seen at:
    http://www.mediacurves.com/NationalMediaFocus/J...
    Thanks,
    Ben

  6. EricFriedman Says:

    Do you think this will change over time? What was the sample size pulled from

  7. benatmediacurves1 Says:

    We can't determine from our results how reactions will change over time without running a follow-up study, which is a possibility. The sample was pulled from a large national panel that is matched matched to the demographics and characteristics of the US population. For additional information, please go to http://www.mediacurves.com/

  8. EricFriedman Says:

    Great – thanks for sharing the link

  9. benatmediacurves1 Says:

    MediaCurves.com conducted a study among 295 viewers of a news clip featuring Google’s new Dashboard, which allows users to view information about their previous searches. Results found that that more than one-third of viewers (38%) reported that they will use Google’s search engine less frequently after learning of the feature. Among the viewers who reported that they would use Google less, more than half (52%) reported that they would use Yahoo as their alternative search engine. Furthermore, nearly half of the viewers (48%) stated that they were “not at all comfortable” with search engine companies monitoring and collecting data from their searches.
    More in depth results can be seen at:
    http://www.mediacurves.com/NationalMediaFocus/J...
    Thanks,
    Ben

  10. EricFriedman Says:

    Do you think this will change over time? What was the sample size pulled from

  11. benatmediacurves1 Says:

    We can't determine from our results how reactions will change over time without running a follow-up study, which is a possibility. The sample was pulled from a large national panel that is matched matched to the demographics and characteristics of the US population. For additional information, please go to http://www.mediacurves.com/

  12. EricFriedman Says:

    Great – thanks for sharing the link


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