- Image via CrunchBase
Google announced the ability to search, find, and play music via their search experience tonight.
This is a huge business development boon by the companies involved and a major kudos goes to Imeem, MySpacePandora, LaLa, and Rhapsody. This also seems like a big win for the record labels.
Below is a video that explains ramifications of bringing the power of Google search to music, lyrics, titles and others:
This Google onebox deal has far reaching implications for a few different reasons.
It first deep links to music site providers giving users a (hopefully) better experience.
It provides a monetization strategy for music providers to help people find and discover new music.
It provides a revenue stream to music providers, and most likely Google, when a sale or transaction happens as a result of this deal.
Each of those requires their own analysis and explanation which I will not go into now.
The bigger paradigm change in my mind is the change to search results. How do you optimize for this type of query? What will happen to ad CPC’s associated with these queries? Can you target or message things differently now that the behavior on Google.com is changing?
I think this brings up far bigger questions and only time will tell how people react.
To date, the goal of Google has been to get you off the page as quickly as possible. This Google Music initiative certainly changes that dynamic greatly, and actually invites you to interact and spend meaningful amounts of time on a Google page.
I certainly look forward to trying out this feature, and would love to hear from others on their thoughts about this new initiative by Google.
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October 28th, 2009 at 9:06 pm
“To date, the goal of Google has been to get you off the page as quickly as possible. This Google Music initiative certainly changes that dynamic greatly, and actually invites you to interact and spend meaningful amounts of time on a Google page.”
That has a lot of implications. I hope they limit it to media and don't start displaying websites inline or something crazy like that.
October 29th, 2009 at 10:23 am
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October 29th, 2009 at 7:04 pm
It's definitely a good call by Google and it's nice to see the partnerships being built into the initiative. I see a few pros –
1. Surfacing content quickly (the top spot offers a 1-click solution to “play” vs. the click through and digging people)
2. Building trust – there's a lot to be said for surfacing a play button that immediately confirms that google has found the song you were looking for and displaying meta data around the album.
3. Sends a message that Bing isn't the only people who are innovating beyond text.
4. Great way to rope in partners and monetize search.
5. i'll bet they get better CTR for ads by keeping people on the page and much more targeted data on which ads work when people also interact with the “play” feature.
October 29th, 2009 at 7:06 pm
It's definitely a good call by Google and it's nice to see the partnerships being built into the initiative. I see a few pros –
1. Surfacing content quickly (the top spot offers a 1-click solution to “play” vs. the click through and digging people)
2. Building trust – there's a lot to be said for surfacing a play button that immediately confirms that google has found the song you were looking for and displaying meta data around the album.
3. Sends a message that Bing isn't the only people who are innovating beyond text.
4. Great way to rope in partners and monetize search.
5. i'll bet they get better CTR for ads by keeping people on the page and much more targeted data on which ads work when people also interact with the “play” feature.
October 30th, 2009 at 2:11 pm
I feel like they try to lower page load times and this ads another point of failure to each SERP.
October 30th, 2009 at 2:36 pm
Great points.
Looking forward to seeing campaign results from folks.
October 30th, 2009 at 3:01 pm
Me too. If you have any insights after you see the data, please share them. I'm curious how this is actually going to play out.
November 3rd, 2009 at 1:58 am
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November 4th, 2009 at 10:20 am
Google is just taking over the world isn't it?
November 4th, 2009 at 4:20 pm
Google is just taking over the world isn't it?