Comments on: MediaMath + Marketing.fm http://www.marketing.fm/2009/07/01/media-math-marketing-fm/ Technology, Startups, VC, Business Development - by Eric Friedman Wed, 08 Feb 2012 18:36:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Finding your online audience | The Original JR http://www.marketing.fm/2009/07/01/media-math-marketing-fm/comment-page-1/#comment-4053 Finding your online audience | The Original JR Fri, 21 Aug 2009 22:15:33 +0000 http://www.marketing.fm/?p=2041#comment-4053 [...] MediaMath + Marketing.fm (marketing.fm) [...] [...] MediaMath + Marketing.fm (marketing.fm) [...]

]]> By: greghills http://www.marketing.fm/2009/07/01/media-math-marketing-fm/comment-page-1/#comment-4756 greghills Mon, 20 Jul 2009 03:28:30 +0000 http://www.marketing.fm/?p=2041#comment-4756 Hey Eric,<br><br>I'm curious how your retartgeting experiment is coming along. It would be interesting to do some social retargeting experiment to drive new reader to your site. Social retargeting uses social graph data to target ads to friends of site visitors instead of site visitors themselves. 33Across and Media6Degrees are the big players in the space. Hey Eric,

I'm curious how your retartgeting experiment is coming along. It would be interesting to do some social retargeting experiment to drive new reader to your site. Social retargeting uses social graph data to target ads to friends of site visitors instead of site visitors themselves. 33Across and Media6Degrees are the big players in the space.

]]> By: greghills http://www.marketing.fm/2009/07/01/media-math-marketing-fm/comment-page-1/#comment-3897 greghills Sun, 19 Jul 2009 22:28:30 +0000 http://www.marketing.fm/?p=2041#comment-3897 Hey Eric,<br><br>I'm curious how your retartgeting experiment is coming along. It would be interesting to do some social retargeting experiment to drive new reader to your site. Social retargeting uses social graph data to target ads to friends of site visitors instead of site visitors themselves. 33Across and Media6Degrees are the big players in the space. Hey Eric,

I'm curious how your retartgeting experiment is coming along. It would be interesting to do some social retargeting experiment to drive new reader to your site. Social retargeting uses social graph data to target ads to friends of site visitors instead of site visitors themselves. 33Across and Media6Degrees are the big players in the space.

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]]> By: EricFriedman http://www.marketing.fm/2009/07/01/media-math-marketing-fm/comment-page-1/#comment-3786 EricFriedman Mon, 06 Jul 2009 19:43:36 +0000 http://www.marketing.fm/?p=2041#comment-3786 exactly exactly

]]> By: EricFriedman http://www.marketing.fm/2009/07/01/media-math-marketing-fm/comment-page-1/#comment-3784 EricFriedman Mon, 06 Jul 2009 19:41:52 +0000 http://www.marketing.fm/?p=2041#comment-3784 Do you have a link to what you are working on today? Do you have a link to what you are working on today?

]]> By: EricFriedman http://www.marketing.fm/2009/07/01/media-math-marketing-fm/comment-page-1/#comment-3785 EricFriedman Mon, 06 Jul 2009 19:41:24 +0000 http://www.marketing.fm/?p=2041#comment-3785 display optimization vs. SEM optimization interests me a lot. I have played<br>around with various other yield optimizers as well, from a usage and<br>research standpoint just not in this public fashion. I look forward to<br>getting to know the technologies behind these companies better when using<br>the services and that is what I hope to accomplish here. I will also be<br>rounding up some questions for MediaMath in the coming weeks, and would be<br>happy to include yours if you have any - all to be publicly posted of<br>course. display optimization vs. SEM optimization interests me a lot. I have played
around with various other yield optimizers as well, from a usage and
research standpoint just not in this public fashion. I look forward to
getting to know the technologies behind these companies better when using
the services and that is what I hope to accomplish here. I will also be
rounding up some questions for MediaMath in the coming weeks, and would be
happy to include yours if you have any – all to be publicly posted of
course.

]]> By: facebook-508617 http://www.marketing.fm/2009/07/01/media-math-marketing-fm/comment-page-1/#comment-3782 facebook-508617 Mon, 06 Jul 2009 15:39:43 +0000 http://www.marketing.fm/?p=2041#comment-3782 to be clear, out platform is about a lot more than retargeting, but I believe it's the first self-service platform out there that plugs into both of the two major exchanges, Right Media and AdX, and retargeting is an easy way for people to try things out if they have some decent traffic volume. retargeting and cross-platform frequency management are, of course, two things that we focus on and folks like mediamath plugged into the major exchanges would as well. to be clear, out platform is about a lot more than retargeting, but I believe it's the first self-service platform out there that plugs into both of the two major exchanges, Right Media and AdX, and retargeting is an easy way for people to try things out if they have some decent traffic volume. retargeting and cross-platform frequency management are, of course, two things that we focus on and folks like mediamath plugged into the major exchanges would as well.

]]> By: Noah Robinson http://www.marketing.fm/2009/07/01/media-math-marketing-fm/comment-page-1/#comment-3781 Noah Robinson Mon, 06 Jul 2009 15:03:24 +0000 http://www.marketing.fm/?p=2041#comment-3781 Just curious what you were looking at.<br><br>Retargeting has been around since the Boomerang/Flycast days (late 90s if I remember correctly). Some ad servers, like Right Media's YieldManager, now bundle in retargeting with the basic ad server CPM.<br><br>I think the most interesting thing about MediaMath is their platform/optimization algorithms. What that looks like (and how the algorithms work) is unclear to me. There's a lot of hype in the exchange space overall. But I've heard great things from both customers and from those inside MediaMath.<br><br>Looking forward to hearing more about the experiment. Just curious what you were looking at.

Retargeting has been around since the Boomerang/Flycast days (late 90s if I remember correctly). Some ad servers, like Right Media's YieldManager, now bundle in retargeting with the basic ad server CPM.

I think the most interesting thing about MediaMath is their platform/optimization algorithms. What that looks like (and how the algorithms work) is unclear to me. There's a lot of hype in the exchange space overall. But I've heard great things from both customers and from those inside MediaMath.

Looking forward to hearing more about the experiment.

]]> By: EricFriedman http://www.marketing.fm/2009/07/01/media-math-marketing-fm/comment-page-1/#comment-3780 EricFriedman Mon, 06 Jul 2009 14:50:15 +0000 http://www.marketing.fm/?p=2041#comment-3780 currently this is a test primarily for MediaMath and its potential customers<br>- the data exhaust will be the main value to me of this experiment. What<br>did you have in mind? currently this is a test primarily for MediaMath and its potential customers
- the data exhaust will be the main value to me of this experiment. What
did you have in mind?

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