I recently went to a discussion in NYC called Social Media Bootcamp which was put on by Seth Goldstein of SocialMedia.com I am bit late to posting – but nonetheless my thoughts are below.
The main takeaway for me over the course of the half day event was that quality over volume wins every time. Many campaigns have an ability to gain a large share of voice simply by throwing media dollars at traditional channels to try to capture market share, but this strategy is quickly fading.
The day was structured beginning with opening remarks by Fred Wilson, and John Borthwick of Betaworks as a primer to how companies in this space are viewed by those that provide capital for them to grow. This was followed by a number of case studies showing the
Seth’s opening presentation:
No amount of noise will change perception of a product or service and the only way to influence reality is to devote your time towards quality. There were many great case studies from this days events that I am sure are available on the web.
June 17th, 2009 at 10:07 am
Hey Eric,
Your use of the word “volume” and the phrase “no amount of noise” is interesting. Do you mean loudness or quantity?
Really, both apply. You can try and spread a huge net, or have a massive-yet-focused campaign, but either way, if the pitch and/or the product aren't of high quality, they won't have the impact you're looking for. There are too many voices out there that have social reach and will set things straight.
June 17th, 2009 at 12:34 pm
I think both apply as well. The product ends up speaking for itself in the end if it works or not, and people using it will spread the word. Seeding and promoting are necessary evils, but once it takes off your community should do the rest.
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