Marketing.fm

Analytics matters today, just like it did yesterday, last year, and 5 years ago. In fact, it has always mattered. People, projects, companies, and teams tend for forget the importance of analytics from the earliest stages of a product or service. Its free! If you havn’t done so, go drop in free Google Analytics code [...]

A few people recently have inquired about how I manage my time and process lists of items that need some action. I have a simple yet elegant solution after trying project management systems, to-do lists, texting to-do lists, GTD methodology, and various other notes and features of bloated office and web based solutions. I manage [...]

This amazing video showing the vendor\client relationship in real world situations comes out of Indianapolis from http://www.scofieldedit.com/ Amazingly accurate

I recently went to a discussion in NYC called Social Media Bootcamp which was put on by Seth Goldstein of SocialMedia.com I am bit late to posting – but nonetheless my thoughts are below. The main takeaway for me over the course of the half day event was that quality over volume wins every time. [...]

Image via Wikipedia When you work on any project there is a saying that you have to decide between Price, Quality, and Time – but you have to choose two. Nobody gets all three, and I completely agree. When scoping out a project you have to be ready to sacrifice one of the three points [...]

I had an interesting conversation over the weekend that got me thinking about two different types of people. Some want to fundamentally change the world and others want to fix the world. Some people want to create products and companies that enter the world and destroy current value chains disrupting the current flow and create [...]

Last year I posted about Social Media Spring Cleaning in which I explained that every so often you need to clean out your social media accounts. In an effort to stick with the same question set here they are: Are you using all your profiles? Everyday? Every Week? Every Month? Are you gaining the original [...]

Platform Agnostic today means that my system can work with your system, and it doesn’t really matter what we use – it will always work the same way. I used to use this term a lot on SEM sales calls to describe how interoperability was possible regardless of the systems being used. I have started [...]

I have always been a fan of putting a “tangible” element in front of people – especially for technology companies. A great example of this is a story I heard from the early days of Amazon.com where they range a bell every time a sale was made. In a world of bits and bytes it [...]

You have probably seen my thoughts on the upfront here before but this video is an amazing parody of everything wrong with the traditional advertising business today – enjoy.