Eric Friedman – Marketing.fm

Bing is the new launc of search engine features from Microsoft rolled up into Bing.com. In preview for some time under the name Kumo, Bing has integrated a number of features including travel, local search, maps, health, and other results pages based around the structure of your query. Microsoft of calling it a decision engine and has a video to explain it.

You can clearly see the integration of many services such as Powerset, and the pay to search functions that are features of the previous live.com search service, now rolled up together.

Being announced at the All Things Digital Conference by Steve Ballmer, Microsoft is hailing Bing as The Sound of Found. While I have not had a chance to try out Bing myself, I have been following Kumo for some time.

I also see that if this is to be successful that typical phrases such as “bing it” would have to become a colloquialism just as “Google it” has today.

Until I have had a chance to dive into this new search effort I look forward to hearing your thoughts.