BMW vs. Audi

April 18, 2009

Marketing.fm

As you may know – I love it when brands talk to each other in public or out in the open.

I recently found another great example at 37 Signals in which Audi posted an outdoor out of home billboard and a local BMW dealer responded with their own message.


bmw_v_audi_sign_war

(source)

It seems like game over.

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  • http://thefuturebuzz.com AdamSinger

    The audi is AWD – is the BMW? Quattro is a pretty slick system (I used to drive an audi) – yeah the BMW is a bit quicker off the line, but on a roadcourse the audi would eat the BMW alive. BTW – the new RS8 is pretty slick (I was actually lucky and got to ride in 1/10 of the only ones in the country). BMW won't be able to counter that.

  • http://thefuturebuzz.com AdamSinger

    The audi is AWD – is the BMW? Quattro is a pretty slick system (I used to drive an audi) – yeah the BMW is a bit quicker off the line, but on a roadcourse the audi would eat the BMW alive. BTW – the new RS8 is pretty slick (I was actually lucky and got to ride in 1/10 of the only ones in the country). BMW won't be able to counter that.

  • http://thefuturebuzz.com AdamSinger

    The audi is AWD – is the BMW? Quattro is a pretty slick system (I used to drive an audi) – yeah the BMW is a bit quicker off the line, but on a roadcourse the audi would eat the BMW alive. BTW – the new RS8 is pretty slick (I was actually lucky and got to ride in 1/10 of the only ones in the country). BMW won't be able to counter that.

  • http://thefuturebuzz.com AdamSinger

    The audi is AWD – is the BMW? Quattro is a pretty slick system (I used to drive an audi) – yeah the BMW is a bit quicker off the line, but on a roadcourse the audi would eat the BMW alive. BTW – the new RS8 is pretty slick (I was actually lucky and got to ride in 1/10 of the only ones in the country). BMW won't be able to counter that.

  • http://thefuturebuzz.com AdamSinger

    The audi is AWD – is the BMW? Quattro is a pretty slick system (I used to drive an audi) – yeah the BMW is a bit quicker off the line, but on a roadcourse the audi would eat the BMW alive. BTW – the new RS8 is pretty slick (I was actually lucky and got to ride in 1/10 of the only ones in the country). BMW won't be able to counter that.

  • http://thefuturebuzz.com AdamSinger

    The audi is AWD – is the BMW? Quattro is a pretty slick system (I used to drive an audi) – yeah the BMW is a bit quicker off the line, but on a roadcourse the audi would eat the BMW alive. BTW – the new RS8 is pretty slick (I was actually lucky and got to ride in 1/10 of the only ones in the country). BMW won't be able to counter that.

  • Steve

    If a 6 year old child was driving the BMW then maybe. Also, since when is Audi AWD? Quattro is strictly 4-Wheel Drive and BMW has several AWD vehicles. And the only time an Audi has beaten a BMW around any sort of track was in a Gran Turismo video game.

  • Steve

    If a 6 year old child was driving the BMW then maybe. Also, since when is Audi AWD? Quattro is strictly 4-Wheel Drive and BMW has several AWD vehicles. And the only time an Audi has beaten a BMW around any sort of track was in a Gran Turismo video game.

  • Steve

    If a 6 year old child was driving the BMW then maybe. Also, since when is Audi AWD? Quattro is strictly 4-Wheel Drive and BMW has several AWD vehicles. And the only time an Audi has beaten a BMW around any sort of track was in a Gran Turismo video game.

  • Steve

    If a 6 year old child was driving the BMW then maybe. Also, since when is Audi AWD? Quattro is strictly 4-Wheel Drive and BMW has several AWD vehicles. And the only time an Audi has beaten a BMW around any sort of track was in a Gran Turismo video game.

  • Steve

    If a 6 year old child was driving the BMW then maybe. Also, since when is Audi AWD? Quattro is strictly 4-Wheel Drive and BMW has several AWD vehicles. And the only time an Audi has beaten a BMW around any sort of track was in a Gran Turismo video game.

  • http://thefuturebuzz.com AdamSinger

    The audi is AWD – is the BMW? Quattro is a pretty slick system (I used to drive an audi) – yeah the BMW is a bit quicker off the line, but on a roadcourse the audi would eat the BMW alive. BTW – the new RS8 is pretty slick (I was actually lucky and got to ride in 1/10 of the only ones in the country). BMW won't be able to counter that.

  • Steve

    If a 6 year old child was driving the BMW then maybe. Also, since when is Audi AWD? Quattro is strictly 4-Wheel Drive and BMW has several AWD vehicles. And the only time an Audi has beaten a BMW around any sort of track was in a Gran Turismo video game.

  • http://thelostjacket.com Stuartfoster

    I have one word for the BMW Dealer in Santa Monica: Win. Great use of tongue in cheek advertising.

  • http://thelostjacket.com Stuartfoster

    I have one word for the BMW Dealer in Santa Monica: Win. Great use of tongue in cheek advertising.

  • http://thelostjacket.com Stuartfoster

    I have one word for the BMW Dealer in Santa Monica: Win. Great use of tongue in cheek advertising.

  • http://thelostjacket.com Stuartfoster

    I have one word for the BMW Dealer in Santa Monica: Win. Great use of tongue in cheek advertising.

  • http://thelostjacket.com Stuartfoster

    I have one word for the BMW Dealer in Santa Monica: Win. Great use of tongue in cheek advertising.

  • http://thelostjacket.com Stuartfoster

    I have one word for the BMW Dealer in Santa Monica: Win. Great use of tongue in cheek advertising.

  • http://thelostjacket.com Stuartfoster

    I have one word for the BMW Dealer in Santa Monica: Win. Great use of tongue in cheek advertising.

  • http://www.marketing.fm EricFriedman

    I agree – not sure what you can do if you are Audi

  • http://www.marketing.fm EricFriedman

    I agree – not sure what you can do if you are Audi

  • http://www.marketing.fm EricFriedman

    I agree – not sure what you can do if you are Audi

  • http://www.marketing.fm EricFriedman

    I agree – not sure what you can do if you are Audi

  • http://www.marketing.fm EricFriedman

    I agree – not sure what you can do if you are Audi

  • http://www.marketing.fm EricFriedman

    I agree – not sure what you can do if you are Audi

  • http://thefuturebuzz.com AdamSinger

    They need an R8 billboard ;)

  • http://thefuturebuzz.com AdamSinger

    They need an R8 billboard ;)

  • http://thefuturebuzz.com AdamSinger

    They need an R8 billboard ;)

  • http://thefuturebuzz.com AdamSinger

    They need an R8 billboard ;)

  • http://thefuturebuzz.com AdamSinger

    They need an R8 billboard ;)

  • http://thefuturebuzz.com AdamSinger

    They need an R8 billboard ;)

  • http://www.marketing.fm EricFriedman

    Not sure people would get it – its about apples to apples comparisons.

  • http://www.marketing.fm EricFriedman

    Not sure people would get it – its about apples to apples comparisons.

  • http://www.marketing.fm EricFriedman

    Not sure people would get it – its about apples to apples comparisons.

  • http://www.marketing.fm EricFriedman

    Not sure people would get it – its about apples to apples comparisons.

  • http://www.marketing.fm EricFriedman

    Not sure people would get it – its about apples to apples comparisons.

  • http://www.marketing.fm EricFriedman

    Not sure people would get it – its about apples to apples comparisons.

  • http://www.marketing.fm EricFriedman

    I agree – not sure what you can do if you are Audi

  • http://thefuturebuzz.com AdamSinger

    They need an R8 billboard ;)

  • http://www.marketing.fm EricFriedman

    Not sure people would get it – its about apples to apples comparisons.

  • http://kidintheback.blogspot.com/ JApril

    I know I'm late to the game here, but I love this juxtaposition. Smart advertising is the best!

  • http://kidintheback.blogspot.com/ JApril

    I know I'm late to the game here, but I love this juxtaposition. Smart advertising is the best!

  • http://kidintheback.blogspot.com/ JApril

    I know I'm late to the game here, but I love this juxtaposition. Smart advertising is the best!

  • http://kidintheback.blogspot.com/ JApril

    I know I'm late to the game here, but I love this juxtaposition. Smart advertising is the best!

  • http://kidintheback.blogspot.com/ JApril

    I know I'm late to the game here, but I love this juxtaposition. Smart advertising is the best!

  • http://kidintheback.blogspot.com/ JApril

    I know I'm late to the game here, but I love this juxtaposition. Smart advertising is the best!

  • http://kidintheback.blogspot.com/ JApril

    I know I'm late to the game here, but I love this juxtaposition. Smart advertising is the best!

  • Nick

    There is an R8 follow up. I got an email silver R8 – PWNED.

  • Nick

    There is an R8 follow up. I got an email silver R8 – PWNED.

  • Nick

    There is an R8 follow up. I got an email silver R8 – PWNED.

  • Nick

    There is an R8 follow up. I got an email silver R8 – PWNED.

  • Nick

    There is an R8 follow up. I got an email silver R8 – PWNED.

  • Nick

    There is an R8 follow up. I got an email silver R8 – PWNED.

  • Nick

    There is an R8 follow up. I got an email silver R8 – PWNED.

  • huangqin
  • http://blaineblogger.com/ Blaine Bullman

    I like that, it's really smart. I love creative advertising.

  • winter123

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  • arrianna

    Fast four-doors have been around forever, but the Audi S6 provides an enticing mix of people-friendly room, blistering speed all-weather traction and brand-name cachet masini de inchiriat

  • arrianna

    Fast four-doors have been around forever, but the Audi S6 provides an enticing mix of people-friendly room, blistering speed all-weather traction and brand-name cachet masini de inchiriat

  • adawakeman42

    Audi

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