BMW vs. Audi

Sat, Apr 18, 2009 Posted By:Eric Friedman

Marketing.fm

As you may know – I love it when brands talk to each other in public or out in the open.

I recently found another great example at 37 Signals in which Audi posted an outdoor out of home billboard and a local BMW dealer responded with their own message.


bmw_v_audi_sign_war

(source)

It seems like game over.

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This post was written by:

Eric Friedman - who has written 671 posts on Eric Friedman – Marketing.fm.

Directof of Client Services at Foursquare - formerly the analyst at Union Square Ventures, blogger at www.marketing.fm You should follow me on twitter @EricFriedman

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View Comments to “BMW vs. Audi”

  1. Nick Says:

    There is an R8 follow up. I got an email silver R8 – PWNED.

  2. Nick Says:

    There is an R8 follow up. I got an email silver R8 – PWNED.

  3. Nick Says:

    There is an R8 follow up. I got an email silver R8 – PWNED.

  4. Nick Says:

    There is an R8 follow up. I got an email silver R8 – PWNED.

  5. Nick Says:

    There is an R8 follow up. I got an email silver R8 – PWNED.

  6. Blaine Bullman Says:

    I like that, it's really smart. I love creative advertising.

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  10. adawakeman42 Says:

    Audi


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