Move technology to invisibility

Tue, Apr 14, 2009 Posted By:Eric Friedman

Marketing, Marketing 2.0, Technology

Move technology to invisibility

This is a quote from Kevin Kelly in his book The New Rules for the New Economy in which he goes on to explain:

Computer technology is undergoing the same disappearance. If the information revolution succeeds, the standalone desktop computer will eventually vanish. Its chips, its lines of connection, even its visual interfaces will submerge into our environment until we are no longer conscious of their presence (except when they fail). As the network age matures, we’ll know that chips and glass fibers have succeeded only when we forget them. Since the measure of a technology’s success is how invisible it becomes, the best long-term strategy is to develop products and services that can be ignored.

This is the true definition technology being “successful” in which is truly disappears.

I believe this is exactly what Google is trying to do by building a social network that is there when you need it and not when you don’t.

When I speak to my sister who works in PR about joining a social network or a new service – she says “forget it” as jobs, tasks, and communication is getting accomplished elsewhere without the help of yet another online service (Y.A.O.S.). The real benefit comes from the networks she is already a part of that add functions that do similar tasks as these new shiny services, but she never has to signup for something new or learn a new system.

Image representing Facebook Connect as depicte...
Image via CrunchBase

This is the power of Facebook Connect – adding new functionality onto an already established identity and surfacing tools you need that are tailored to you, exactly when you need them.

Technology and computing cycles will become like infrastructure that is taken for granted in the US today. More machines will have computing abilities and connectivity to not only prolong their life due to software updates, but also be more useful due to connections to your already established persona or account.

Reblog this post [with Zemanta]
, , , ,

This post was written by:

Eric Friedman - who has written 671 posts on Eric Friedman – Marketing.fm.

Directof of Client Services at Foursquare - formerly the analyst at Union Square Ventures, blogger at www.marketing.fm You should follow me on twitter @EricFriedman

Contact the author

View Comments to “Move technology to invisibility”

  1. Stuartfoster Says:

    I do think it is important to at least take a look at new social networks. You may not have to sign up…but definitely try and look them over or like you said incorporate them through Facebook connect or Google connect.

  2. Stuartfoster Says:

    I do think it is important to at least take a look at new social networks. You may not have to sign up…but definitely try and look them over or like you said incorporate them through Facebook connect or Google connect.

  3. EricFriedman Says:

    I agree.

    As someone who lives on the bleeding edge of technology, I sign up for many
    services – probably more than most. I try to see the other side when
    possible though to understand a more reasonable “user” and ask questions of
    them often.

    If I stay in the bubble of tech and apply that filter to my thinking for too
    long – it veils the reality of most users.

  4. EricFriedman Says:

    I agree.

    As someone who lives on the bleeding edge of technology, I sign up for many
    services – probably more than most. I try to see the other side when
    possible though to understand a more reasonable “user” and ask questions of
    them often.

    If I stay in the bubble of tech and apply that filter to my thinking for too
    long – it veils the reality of most users.

  5. Stuartfoster Says:

    I do think it is important to at least take a look at new social networks. You may not have to sign up…but definitely try and look them over or like you said incorporate them through Facebook connect or Google connect.

  6. EricFriedman Says:

    I agree.

    As someone who lives on the bleeding edge of technology, I sign up for many
    services – probably more than most. I try to see the other side when
    possible though to understand a more reasonable “user” and ask questions of
    them often.

    If I stay in the bubble of tech and apply that filter to my thinking for too
    long – it veils the reality of most users.

  7. Fred H Schlegel Says:

    Invisible, simple, and time saving to boot. Can't wait till we get there, but for now seem to keep signing up for the next new thing.

  8. Fred H Schlegel Says:

    Invisible, simple, and time saving to boot. Can't wait till we get there, but for now seem to keep signing up for the next new thing.

  9. Fred H Schlegel Says:

    Invisible, simple, and time saving to boot. Can't wait till we get there, but for now seem to keep signing up for the next new thing.

  10. EricFriedman Says:

    Don't worry, I am in the same boat.

  11. EricFriedman Says:

    Don't worry, I am in the same boat.

  12. EricFriedman Says:

    Don't worry, I am in the same boat.

  13. yscan Says:

    best yahoo invisible detector :- http://yscan.info


Leave a Reply

blog comments powered by Disqus