The Lifetime lift

I have spoken to a few people recently who tell me they were able to accomplish great things, move mountains, or “make it rain” simply by making a few phone calls. I always congratulate them, but I do not think they are giving themselves enough credit.

When you have been working for any amount of time your previous experiences all contribute in some way to your current situation. Whether you have been working for 1 year or 10+ years, the foundation of your decision making, persona, and abilities are lifted by a lifetime of experience. I call this the lifetime lift.

An example most recently was hearing about a killer sales guy that was able to broker deals between parties yielding his consulting company serious revenue in a month. Without relationships, pitch meetings, deck building sessions, determination, personality, experience etc… NONE of this would be possible.

The lifetime lift can be explained by taking a look at what happens when you attack a problem. Previous experiences contribute to how to hold, shape, play, and ultimately solve that particular problem. Even experiences dating back to childhood have in some way influenced your behavior in that moment or scenario.

One of the ways I benefit from the lifetime lift is in my ability to explain and teach people. I spent a large part of my time in high school developing a consulting company which was basically a PC fixing and tutoring service. I helped my friends for free and ended up charging parents and their businesses an hourly rate – but that is another story. Now when I attack a situation, go into a sales meeting, or connect the dots in a business development situation, I benefit from the patience and understanding of people that came directly from that consulting experience.

One of my favorite examples of what I call the Lifetime Lift is from Guy Kawasaki in a presentation explaining the building and launch of Truemors.com

Just a simple slide with a number…

24

Followed by a lifetime of lift to explain how a marketing budget could possibly be $0.00

25

Full presentation which is worth your time.

I think everything you work on gives you some foundation for the future.

Deciding between jobs and what steps to take next can be a daunting task, but looking further down the road can provide some relief that your first or second step will ultimately lead to something greater and step 3 will benefit from what you did before.

Sometimes it is hard to see how something you are doing or working on today can help you in 1 month or 1 year, but thinking about things at a longer timeline can have a positive impact. It can help you plot out what you want to ultimately do and map out the stepping stones to get there.

I have been lucky in my career so far in having good mentors to bounce ideas off of, creating platforms to ask questions on (like this blog), and learning from doing. Each of my experiences has created a framework and outline for going after what is next and it is lifted by my lifetime (albeit short!) of experiences.

Reblog this post [with Zemanta]
,
  • http://thefuturebuzz.com Adam Singer

    I love this theory Eric – and that presentation by Guy is really something – gave me an idea for another presentation. Thanks for sharing this.

  • http://thefuturebuzz.com Adam Singer

    I love this theory Eric – and that presentation by Guy is really something – gave me an idea for another presentation. Thanks for sharing this.

  • http://mdaniels.com Matt Daniels

    lifetime lift — great concept.

    I frequently muse that partners, VPs, and officers are paid exorbitant salaries because of their years of contacts, experiences, and gut-instincts–not because they actually “work.” Finally I have a label for it :)

  • http://mdaniels.com Matt Daniels

    lifetime lift — great concept.

    I frequently muse that partners, VPs, and officers are paid exorbitant salaries because of their years of contacts, experiences, and gut-instincts–not because they actually “work.” Finally I have a label for it :)

  • http://www.marketing.fm EricFriedman

    Hopefully the salaries are earned, but that they are also bringing solid
    experience to the table.

  • http://www.marketing.fm EricFriedman

    Hopefully the salaries are earned, but that they are also bringing solid
    experience to the table.

  • http://mdaniels.com Matt Daniels

    lifetime lift — great concept.

    I frequently muse that partners, VPs, and officers are paid exorbitant salaries because of their years of contacts, experiences, and gut-instincts–not because they actually “work.” Finally I have a label for it :)

  • http://www.marketing.fm EricFriedman

    Hopefully the salaries are earned, but that they are also bringing solid
    experience to the table.

  • Anonymous

    Coach
    is a long brand in the world. it was founded in 1941.So many people like it
    very much all over the world. They but it from Coach Factory
    Online
    . There are a lot of products in Coach Factory
    Online
    ,Coach Outlet
    Store
      products
    are beautiful an high quality . Coach Outlet
    Store
    also have so many kinds such as
    Coach Factory
    shoulder bags , Coach
    Factory
    wallet and so on.both man and woman are very
    like buy Coach
    Factory
    bags from Coach Factory
    Online
    .why?because Coach Factory
    Online
    afford the lowest discount and the top
    quality.Coach
    Factory Outlet
    ensure all products are Quality
    goods.when you buy something from Coach Factory
    Online
    ,you can get it only 5~8 days!The most important
    is free shipping !Coach
    Factory Online
    provide the best service for you !In
    the way you ,What do you hesitate?Go to Coach Factory
    Online
    right away.you like must be in
    Coach Factory
    Outlet
    .