Archive | April, 2009

ReBlog: Gameplay is the new social

April 30, 2009

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I originally found this post over at Continuations by Albert Wenger and thought it was a great post to share here. In it he explains the coming wave of game dynamics that are finding ways to engage users in tasks that formerly had no “points” or “achievements” systems. I think its good insight, and concur [...]

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Blackberry Social Network: BBM

April 29, 2009

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Image by e453753 via Flickr I believe Blackberry has a hidden social network that remains untapped, underused and misunderstood. A picture of it can be found to the right. I am of course talking about the Blackberry Messenger service or “BBM” as many people tend to call it. This is the built in instant messaging [...]

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I Don’t Know

April 28, 2009

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Saying “I don’t know” can be one of the smartest, empowering, and most liberating things you can say during a pivotal point in any meeting. As I feel I have enough meetings (lifetime) under my belt to begin to comment on what works and what doesn’t – nothing glaringly stands out like the power of [...]

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Behavior, naming, and the Streets of Tomorrow

April 27, 2009

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Image via Wikipedia I have been thinking about naming conventions for products and services lately and how user behavior should influence these decisions. As more services, products, people, and ideas come online – search engines try to help users find this data by surfacing these web pages after someone queries the engine. As you go [...]

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Great Ways to become a Personal Brand Online

April 24, 2009

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Every so often I connect with people working on interesting projects or strike up great conversations – in that vein I invite those interested in guest blogging at Marketing.fm and invite any reader to do the same if they need a platform. Get in touch! Guest post from Ben Johnson of LogoInn, custom logo design. [...]

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The power of search – A Catalogs.com SEO story

April 23, 2009

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The power of search engines to drive organic traffic is immense. Over the past few years I have spent a lot of time educating agencies, clients, and colleagues about the power of search engine marketing and search engine optimization. When you optimize your product, provide the right foundation, and follow the rules you reap great [...]

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Copy and Paste is the best Social Media Tool

April 22, 2009

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I believe that copy and paste is the best Social Media (or cut and paste) tool that is available today. The simple act of a few key strokes can generate more views\actions\clicks that just about any other method or distribution strategy. (I knew someone had come to this realization before me and with a quick [...]

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Search Rank now included in Google Search Strings

April 21, 2009

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Image via CrunchBase Following up on yesterdays post about search news of queries getting longer I wanted to comment on the recent changes and addition of search rank now being included in Google’s search strings they are returning to users which was originally written about here. As SEL notes there could be many reasons how\when\why [...]

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Search Queries Getting Longer

April 20, 2009

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Image by e-strategyblog.com via Flickr Hitwise data recently stated that search queries are getting longer. What is a search query? The word(s) you type into your favorite search engine represent a “query” to the engine which then returns results you are (hopefully) looking for. This is an example a query for the work Marketing in [...]

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BMW vs. Audi

April 18, 2009

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As you may know – I love it when brands talk to each other in public or out in the open. I recently found another great example at 37 Signals in which Audi posted an outdoor out of home billboard and a local BMW dealer responded with their own message. (source) It seems like game [...]

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