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Zemanta for SEO

December 27, 2008

SEO, Technology

Image representing Zemanta as depicted in Crun...
Image via CrunchBase

I have been using Zemanta for the past few months on this blog to help bring interesting posts to the end of my own creations, pictures to give context, and links within writing to provide explanations. The main point of Zemanta is to provide seamless connections to content that would be relevant to your article, pictures for relevance, tags for organizing, and great links.

What I have found recently is that there is a big SEO benefit of Zemanta as well. I have written about and covered interested (at least to me) topics over the past few months. In return for writing timely and interesting pieces Zemanta “recommends” these links to others who write about similar topics.

This means that folks who are using Zemanta link my articles at the bottom of their posts. The benefit of this is that the authors have to put in little to no effort to find links to similar articles.

From an SEO perspective this is great. I get links from blogs that I did not previously know about and then get a trackback to checkout the article someone else wrote. This means that contextually relevant articles get better connectivity through the web. I have described to people that this provides a TechMeme type of link structure so that you can follow articles around that cover similar material.

(disclosure: my employer Union Square Ventures has made an investment in Zemanta) These opinions developed after using the product for a few months and getting some amazing links back to my personal blog.

From large blogs with big readerships to smaller blogs just starting out – Zemanta provides a way to connect the web that benefits authors in a relevant way that ends up providing an SEO boost as well.

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  • http://www.garyviray.com Busby SEO Test Entry

    One of my blogs has actually benefited from those that you've used Zemanta. I realized though that in order for it to work well, titles must be descriptive and it will show in Zemanta sites focusing on the same topic. To fully benefit from Zemanta will also require looking into various site members and explore topics that one can write about, hoping to get link back exposure in the process.

  • http://www.marketing.fm EricFriedman

    Being able to re-blog things in a standard way is also a very cool feature I forgot to mention. Its like adding your own comments to a post and giving someone full context very easily.

  • http://www.marketing.fm EricFriedman

    Being able to re-blog things in a standard way is also a very cool feature I forgot to mention. Its like adding your own comments to a post and giving someone full context very easily.

  • http://www.marketing.fm EricFriedman

    Being able to re-blog things in a standard way is also a very cool feature I forgot to mention. Its like adding your own comments to a post and giving someone full context very easily.

  • http://www.parmet.net/pr David Parmet

    I just added it to my blog. I'm seeing that 'blog this' logo everywhere. I really like the extra content and recommendations. Great product and glad to see a NY firm supporting it.

  • http://www.parmet.net/pr David Parmet

    I just added it to my blog. I'm seeing that 'blog this' logo everywhere. I really like the extra content and recommendations. Great product and glad to see a NY firm supporting it.

  • http://www.parmet.net/pr David Parmet

    I just added it to my blog. I'm seeing that 'blog this' logo everywhere. I really like the extra content and recommendations. Great product and glad to see a NY firm supporting it.

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  • http://www.marketing.fm EricFriedman

    Being able to re-blog things in a standard way is also a very cool feature I forgot to mention. Its like adding your own comments to a post and giving someone full context very easily.

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    I just added it to my blog. I'm seeing that 'blog this' logo everywhere. I really like the extra content and recommendations. Great product and glad to see a NY firm supporting it.

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  • http://carissaputri.com Busby SEO Test!!!

    nice post, thank you for sharing :)

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    getting any links from related topics outside of our blog is very important. i agree that it's very good for SEO reason. anyway, i didn't know if Zemanta could do that. thanks for informing and keep up the good work.

  • http://trafficgeyserseo.com/ Traffic Geyser

    Cool, I'm really surprised how it works, it seems to be very useful for SEO purposes.. thanks for the heads up..

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    Cool, I'm really surprised how it works, it seems to be very useful for SEO purposes.. thanks for the heads up..

  • http://www.marketing.fm EricFriedman

    You are most welcome.

  • http://www.marketing.fm EricFriedman

    You are most welcome.

  • http://trafficgeyserseo.com/ Traffic Geyser

    Cool, I'm really surprised how it works, it seems to be very useful for SEO purposes.. thanks for the heads up..

  • http://www.marketing.fm EricFriedman

    You are most welcome.

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    Interesting post. Appreciate it as I have seen something new now.

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  • http://DCincome.com/blog TJ Corruthers

    This one can be very useful for SEO purposes, thanks for sharing it with us

  • http://www.firstpagegoogleresults.com/ seo for website

    i also get to much satisfaction from Zemanta

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    zemanta.com is found on 16 keyword phrases in search engine results. Analyze your SEO, Social Media and PR strategies against competitors'.

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    Hi friend i read your comment and i agree with your idea!

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    I like your article. Can you analyze every website for seo?

  • http://www.facebook.com/akdenizli2009 Uğur Yıldırım

    thenk you very much very sesli chat nice share

  • http://pulse.yahoo.com/_JWURNXC3UAJUACYRWPBZARYMYA Elizabeth Wood

    Few lines that i read more than one time apart from the lines describing the actual moment of aforesaid article.

    CNG

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