Marketing.fm – Eric Friedman

I have been using Zemanta for the past few months on this blog to help bring interesting posts to the end of my own creations, pictures to give context, and links within writing to provide explanations. The main point of Zemanta is to provide seamless connections to content that would be relevant to your article, pictures for relevance, tags for organizing, and great links.

What I have found recently is that there is a big SEO benefit of Zemanta as well. I have written about and covered interested (at least to me) topics over the past few months. In return for writing timely and interesting pieces Zemanta “recommends” these links to others who write about similar topics.

This means that folks who are using Zemanta link my articles at the bottom of their posts. The benefit of this is that the authors have to put in little to no effort to find links to similar articles.

From an SEO perspective this is great. I get links from blogs that I did not previously know about and then get a trackback to checkout the article someone else wrote. This means that contextually relevant articles get better connectivity through the web. I have described to people that this provides a TechMeme type of link structure so that you can follow articles around that cover similar material.

(disclosure: my employer Union Square Ventures has made an investment in Zemanta) These opinions developed after using the product for a few months and getting some amazing links back to my personal blog.

From large blogs with big readerships to smaller blogs just starting out – Zemanta provides a way to connect the web that benefits authors in a relevant way that ends up providing an SEO boost as well.

Related articles by Zemanta

• London-based Zemanta raises more seed funding overseas (update: the amount is $700,000)
• Zemanta Launches Public API To Fuel Content Suggestion Engine Adoption