Brands talking to each other on Twitter (Boxee and Pandora)

Mon, Dec 8, 2008 Posted By:Eric Friedman

Marketing.fm, Technology

I love watching brands talk to each other on Twitter.


Recent Tweet from Boxee

and the reply tweet soon after from Pandora

When brands show they are communicating out in the open everybody wins. Now people know that although this may not happen tomorrow, it is hopefully in the works.

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This post was written by:

Eric Friedman - who has written 647 posts on Eric Friedman – Marketing.fm.

Analyst at Union Square Ventures, blogger at www.marketing.fm and operating experience within SEM, SEO, and Social Media. You should follow me on twitter @EricFriedman

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  • nothing really to add except i think this is so cool. especially after reading an article this morn about how companies shouldn't be on twitter. shows you can't make a general statement like that. it's right for some, even if not for the majority. and yes, you need to be human (act like the individual representing its values) even if your account is the company's name.
  • the user response has been great. see http://search.twitter.com/search?q=boxee+pandora
    beats makings cold calls.. :)
  • people honestly love seeing this happen - discussion around it is pretty
    remarkable
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