Eric Friedman – Marketing.fm

Where do you live?

Its an interesting question and probably not one that you think to answer in a different way other than thinking about your home address. What I want to know is where you experience life. Is it at the place you sleep at night? Is it at work? Is it after work while you work on your side project that you hope will one day turn into something you can do full time? Is it at the gym where you are getting out some aggression? Is it every morning on your drive to work where you can experience some brainstorming time to yourself? Is it in those moments before a project begins where you believe anything is possible?

The recent events in the world economy have gotten many people thinking about their current situation and what they are doing with their lives. Whether you are about to graduate from college, been in a job for a few years, or on a career path – people are talking about what they are going to do next.

This got me to thinking about the question of where people really live. Discussing what happens next makes people reflect on the path they have chosen and more times than not, people discuss their jobs. I always try to chime in and ask “what would you want to be doing instead of your job” and the answers I get back always surprise me. I think I have only gotten the answer of “nothing, this is what I want to be doing” once or twice so far.

I recognized early on in my own career that some people want to feel safe and get a paycheck every 2 weeks without challenging the status quo. I also recognized that these people had convictions about things that made them seem to come alive when they talked about them. Why not take that passion and conviction and try to spend more time on it?

If the secret of success is creating meaning and working on something you love – than isn’t success measured by doing something you love everyday? If yes, than the means to survive will follow.