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Pass on the savings – advertising on pizza boxes

October 17, 2008

Advertising, Advertising Dollars, Marketing.fm

Pizza depot

Home Depot is now advertising on pizza boxes in NYC.

Where are the savings for the customer? I bet that they are not only paying for the boxes but also paying a CPM (PPM?) for the boxes sold or total used.

Definitely an interesting thing to see and I wonder where else this is happening.

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  • http://www.twitter.com/nickjayres Nick Ayres

    Hi Eric,

    Thanks for noticing the ad and for your comments. To answer your question, we've only used this medium in New York City to help promote our locations and our in-home services. We've also done similar things with coffee cup sleeves – again, only in NYC.

    All the best,

    Nick Ayres

  • http://www.marketing.fm EricFriedman

    Very cool. Did they work? Any reactions to report.

  • http://www.twitter.com/nickjayres Nick Ayres

    Hi Eric,

    Thanks for noticing the ad and for your comments. To answer your question, we've only used this medium in New York City to help promote our locations and our in-home services. We've also done similar things with coffee cup sleeves – again, only in NYC.

    All the best,

    Nick Ayres

  • http://www.twitter.com/nickjayres Nick Ayres

    Sorry I can't get be specific but we truly are in the midst of gathering results right now.

  • http://www.marketing.fm EricFriedman

    Thats ok – would be interested to hear top level at some point if you wanted
    to show a case study.

  • http://www.marketing.fm EricFriedman

    Very cool. Did they work? Any reactions to report.

  • http://www.twitter.com/nickjayres Nick Ayres

    Sorry I can't get be specific but we truly are in the midst of gathering results right now.

  • http://www.marketing.fm EricFriedman

    Thats ok – would be interested to hear top level at some point if you wanted
    to show a case study.

  • http://mostplays.com games

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  • http://www.mangiamedia.com Eric

    Eric, we were proud to implement the campaign for Home Depot.
    You can see more at my blog http://www.pizzaboxadvertising.blogspot.com
    Or visit www. mangiamedia.com
    Eric

  • http://www.marketing.fm EricFriedman

    Nice work!

    I would love to hear about how it went. If you wanted to guest post or
    answer questions on the campaign I am sure it would be useful to readers and
    other marketers looking to do the same or similar type of thing.

  • http://www.mangiamedia.com Eric

    Eric, we were proud to implement the campaign for Home Depot.
    You can see more at my blog http://www.pizzaboxadvertising.blogspot.com
    Or visit www. mangiamedia.com
    Eric

  • http://www.marketing.fm EricFriedman

    Nice work!

    I would love to hear about how it went. If you wanted to guest post or
    answer questions on the campaign I am sure it would be useful to readers and
    other marketers looking to do the same or similar type of thing.

  • http://www.mangiamedia.com Eric

    From our standpoint it went great. The pizzerias loved the boxes, printing and distribution went smoothly, and from what we heard, the client was happy. So all good.

  • http://www.mangiamedia.com Eric

    From our standpoint it went great. The pizzerias loved the boxes, printing and distribution went smoothly, and from what we heard, the client was happy. So all good.

  • http://www.mangiamedia.com Eric

    From our standpoint it went great. The pizzerias loved the boxes, printing and distribution went smoothly, and from what we heard, the client was happy. So all good.