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Watch the widget trends

June 2, 2008

Marketing.fm, Social Media

In my recent article about being bullish on widgets I was asked a lot about supporting data. The article was primarily my own thoughts, but nonetheless people always want more stats.

Read Write Web has a great article about watching widget stats for US politics. They do caution that this is no indication of an outcome, but it it certainly significant. The digital foundation that today’s politicians are setting up are the case studies and models for future campaigns.

I will try to dig up further info on widget trends and stats and other areas that can be benchmarked from installs, users, and daily usage.

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  • http://www.ethanbauley.com Ethan Bauley

    Hi Eric,

    I'm not necessarily shorting the idea of distributed applications (“widgets”) but too many implementations provide marginal value and degrade the UX:

    Jakob Nielson:
    “Web users were also getting very frustrated with all the extras, such as widgets and applications…[these] extras are only serving to make pages take longer to load…

    “In 2004, about 40% of people visited a homepage and then drilled down to where they wanted to go and 60% use a deep link that took them directly to a page or destination inside a site.

    “In 2008, said Dr Nielsen, only 25% of people travel via a homepage. The rest search and get straight there. 'Basically search engines rule the web,” he said.'”

    Great article, some food for thought…original link is on here somewhere:

    http://www.ethanbauley.com/post/37434746/web-us…

    Congrats on the USV gig!

  • http://www.ethanbauley.com Ethan Bauley

    Hi Eric,

    I'm not necessarily shorting the idea of distributed applications (“widgets”) but too many implementations provide marginal value and degrade the UX:

    Jakob Nielson:
    “Web users were also getting very frustrated with all the extras, such as widgets and applications…[these] extras are only serving to make pages take longer to load…

    “In 2004, about 40% of people visited a homepage and then drilled down to where they wanted to go and 60% use a deep link that took them directly to a page or destination inside a site.

    “In 2008, said Dr Nielsen, only 25% of people travel via a homepage. The rest search and get straight there. 'Basically search engines rule the web,” he said.'”

    Great article, some food for thought…original link is on here somewhere:

    http://www.ethanbauley.com/post/37434746/web-us…

    Congrats on the USV gig!

  • http://www.ethanbauley.com Ethan Bauley

    Hi Eric,

    I'm not necessarily shorting the idea of distributed applications (“widgets”) but too many implementations provide marginal value and degrade the UX:

    Jakob Nielson:
    “Web users were also getting very frustrated with all the extras, such as widgets and applications…[these] extras are only serving to make pages take longer to load…

    “In 2004, about 40% of people visited a homepage and then drilled down to where they wanted to go and 60% use a deep link that took them directly to a page or destination inside a site.

    “In 2008, said Dr Nielsen, only 25% of people travel via a homepage. The rest search and get straight there. 'Basically search engines rule the web,” he said.'”

    Great article, some food for thought…original link is on here somewhere:

    http://www.ethanbauley.com/post/37434746/web-us…

    Congrats on the USV gig!