Eric Friedman – Marketing.fm

It was announced today that Plaxo will be acquired by Comcast – or at least they have entered into an agreement for this to happen.

An important piece of the announcement that grabbed my attention:

Plaxo and Comcast have been working together for the past year on a number of initiatives. Plaxo is providing the universal address book for Comcast’s SmartZone communications center (slated to launch later this year), and we are also now hosting all of the address book accounts for Comcast webmail users. Our partnership has already more than doubled the reach of the Plaxo network, bringing the total number of accounts to nearly 50 million.

What does this mean for the Social Networking space? This definitely puts some pressure on those who are looking at certain networks. Although the terms of the deal were not disclosed, I suspect that the price will be the new benchmark for social media net buyouts and be the latest “comp” for comparisons.