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Good Marketing – Great Coffee

March 14, 2008

Marketing.fm, Viral, Viral Marketing

I recently signed up for the Joffrey’s Java Beta Test because I basically fit their profile for “beta user” perfectly:

* Using web software that is in perpetual beta, like Gmail?
* Frequently signing up to participate in beta tests for web apps?
* Currently beta testing software for a new startup company?
* Fueled by coffee?


Joffrey’s Beta

I found out about the test via Mashable and have noticed tons of others blogging about the Joffrey’s program and the free coffee too.

I am a sucker for good marketing plays – and I think this is a great one. With over 1,000 blogs signed up for the program as of this writing, I am sure they are seeing some positive ROI on this deal. Sure they have to pay the cost of mailing out these Coffee samples, but the buzz they will get in the blogosphere must outweigh these costs.

This is exactly the type of grassroots marketing that a smaller company can do vs. taking out a local ad. It allows one to one interaction with customers and an excellent feedback loop for Joffrey’s.

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  • franko

    Has anyone out there heard about WideCircles.com. It seems like a way better service then regular pay per click. Apparently they are using refering websites ( forums, blogs, wiki, etc. ) and have a viral word of mouth distributed approach to it which is engaging rather ther then interrupting customers. My friend told me he got over 500 visits from single post which cost him around $0.40c, within a few days. I am going to give them a try today . In case you are intrested here is it. http://widecircles.com?imt=3

  • http://thefuturebuzz.com/2008/06/03/a-case-study-in-building-buzz-in-the-blogosphere-joffrey%e2%80%99s-coffee-tea-company/ A Case Study in Building Buzz in the Blogosphere: Joffrey’s Coffee & Tea Company | The Future Buzz

    [...] on: Mashable (Technorati Top 100 blogger), CNET, KillerStartups, MarketingFM, MattsCuppa, MoBuzz TV and more than 100 [...]

  • http://www.marketing.fm/2008/10/06/coffee-20/ Coffee 2.0 | Marketing.fm

    [...] last wrote about Joffrey’s Coffee when they were in “beta” giving out free samples of their new coffee. In an effort to help spread the word to other bloggers [...]

  • http://coffeeofthemonthclub.net/ Coffee Clubs

    Mailing out coffee samples is a very good strategy but the cost for sure is high.