Louis Vuitton put up what I believe is their first video ad called Louis Vuitton Journeys (embedded below – feed readers click through to view)
The overall message is “Where will life take you?” along with many other cliché lines like the ones from the end of the video shown below…
Does the person create the journey or does the journey create the person? The journey is life itself. Where will life take you?. Louis Vuitton.
I understand what they were trying to do with this ad, getting back to basics, trying to connect with the “traveler”, as well as perhaps reintroduce the LV brand – but it just does not seem to work for me.
It brings to mind another commercial with a similar tone…the Zoolander commercial.
Moisture is the essence of wetness, and wetness is the essence of beauty.
February 28, 2008
Television, Viral Video