Comments on: Continental NYC Subway Ads http://www.marketing.fm/2007/09/23/continental-nyc-subway-ads/ Technology, Startups, VC, Business Development - by Eric Friedman Wed, 08 Feb 2012 18:36:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Continental Advertising in NYC Subway — Elliott C. Back http://www.marketing.fm/2007/09/23/continental-nyc-subway-ads/comment-page-1/#comment-6180 Continental Advertising in NYC Subway — Elliott C. Back Wed, 08 Sep 2010 01:26:02 +0000 http://www.marketing.fm/2007/09/23/continental-nyc-subway-ads/#comment-6180 [...] are some other Continental advertisements floating around, looks like a saturation [...] [...] are some other Continental advertisements floating around, looks like a saturation [...]

]]> By: Soar High, Aim Low: Trash Talking Competitors http://www.marketing.fm/2007/09/23/continental-nyc-subway-ads/comment-page-1/#comment-566 Soar High, Aim Low: Trash Talking Competitors Mon, 19 Nov 2007 21:27:47 +0000 http://www.marketing.fm/2007/09/23/continental-nyc-subway-ads/#comment-566 [...] «www.marketing.fm»points out a Continental Airlines NYC subway ad that trashes United. [...] [...] «www.marketing.fm»points out a Continental Airlines NYC subway ad that trashes United. [...]

]]> By: Martin Calle http://www.marketing.fm/2007/09/23/continental-nyc-subway-ads/comment-page-1/#comment-565 Martin Calle Sun, 30 Sep 2007 04:34:54 +0000 http://www.marketing.fm/2007/09/23/continental-nyc-subway-ads/#comment-565 Well, I managed United Airlines at Leo Burnett. Came up with Fly The Friendly Skies with my creative director Jeff Sherman. Destinations are what all the linear thinkers think about. They populate the suit suites and corner offices. It would have been more randon had Continental merely sponsored an ad here that said, "Do you think this subway can take you to Berlin?" That way you'd think about travel, and Berlin and thank Continental for the day dream. A good rule of tumb however is to never mention your competitors. Period. It's a free impression. And if you've ever worked for Coca-Cola, they won't even hold meetings in hotels that serve the P word. They're so paranoid about doing anything that might start a new usage habit in a single person. They've forgotten how to sell or create successful new carbonated beverages though. Anyway, to quote Ben Afleck from Boiler Room, "That's it. I'm done." Well, I managed United Airlines at Leo Burnett. Came up with Fly The Friendly Skies with my creative director Jeff Sherman. Destinations are what all the linear thinkers think about. They populate the suit suites and corner offices. It would have been more randon had Continental merely sponsored an ad here that said, “Do you think this subway can take you to Berlin?” That way you’d think about travel, and Berlin and thank Continental for the day dream. A good rule of tumb however is to never mention your competitors. Period. It’s a free impression. And if you’ve ever worked for Coca-Cola, they won’t even hold meetings in hotels that serve the P word. They’re so paranoid about doing anything that might start a new usage habit in a single person. They’ve forgotten how to sell or create successful new carbonated beverages though.

Anyway, to quote Ben Afleck from Boiler Room, “That’s it. I’m done.”

]]> By: Martin Calle http://www.marketing.fm/2007/09/23/continental-nyc-subway-ads/comment-page-1/#comment-6052 Martin Calle Sun, 30 Sep 2007 04:34:00 +0000 http://www.marketing.fm/2007/09/23/continental-nyc-subway-ads/#comment-6052 Well, I managed United Airlines at Leo Burnett. Came up with Fly The Friendly Skies with my creative director Jeff Sherman. Destinations are what all the linear thinkers think about. They populate the suit suites and corner offices. It would have been more randon had Continental merely sponsored an ad here that said, "Do you think this subway can take you to Berlin?" That way you'd think about travel, and Berlin and thank Continental for the day dream. A good rule of tumb however is to never mention your competitors. Period. It's a free impression. And if you've ever worked for Coca-Cola, they won't even hold meetings in hotels that serve the P word. They're so paranoid about doing anything that might start a new usage habit in a single person. They've forgotten how to sell or create successful new carbonated beverages though. Anyway, to quote Ben Afleck from Boiler Room, "That's it. I'm done." Well, I managed United Airlines at Leo Burnett. Came up with Fly The Friendly Skies with my creative director Jeff Sherman. Destinations are what all the linear thinkers think about. They populate the suit suites and corner offices. It would have been more randon had Continental merely sponsored an ad here that said, “Do you think this subway can take you to Berlin?” That way you’d think about travel, and Berlin and thank Continental for the day dream. A good rule of tumb however is to never mention your competitors. Period. It’s a free impression. And if you’ve ever worked for Coca-Cola, they won’t even hold meetings in hotels that serve the P word. They’re so paranoid about doing anything that might start a new usage habit in a single person. They’ve forgotten how to sell or create successful new carbonated beverages though.

Anyway, to quote Ben Afleck from Boiler Room, “That’s it. I’m done.”

]]> By: Martin Calle http://www.marketing.fm/2007/09/23/continental-nyc-subway-ads/comment-page-1/#comment-6053 Martin Calle Sun, 30 Sep 2007 04:34:00 +0000 http://www.marketing.fm/2007/09/23/continental-nyc-subway-ads/#comment-6053 Well, I managed United Airlines at Leo Burnett. Came up with Fly The Friendly Skies with my creative director Jeff Sherman. Destinations are what all the linear thinkers think about. They populate the suit suites and corner offices. It would have been more randon had Continental merely sponsored an ad here that said, "Do you think this subway can take you to Berlin?" That way you'd think about travel, and Berlin and thank Continental for the day dream. A good rule of tumb however is to never mention your competitors. Period. It's a free impression. And if you've ever worked for Coca-Cola, they won't even hold meetings in hotels that serve the P word. They're so paranoid about doing anything that might start a new usage habit in a single person. They've forgotten how to sell or create successful new carbonated beverages though. Anyway, to quote Ben Afleck from Boiler Room, "That's it. I'm done." Well, I managed United Airlines at Leo Burnett. Came up with Fly The Friendly Skies with my creative director Jeff Sherman. Destinations are what all the linear thinkers think about. They populate the suit suites and corner offices. It would have been more randon had Continental merely sponsored an ad here that said, “Do you think this subway can take you to Berlin?” That way you’d think about travel, and Berlin and thank Continental for the day dream. A good rule of tumb however is to never mention your competitors. Period. It’s a free impression. And if you’ve ever worked for Coca-Cola, they won’t even hold meetings in hotels that serve the P word. They’re so paranoid about doing anything that might start a new usage habit in a single person. They’ve forgotten how to sell or create successful new carbonated beverages though.

Anyway, to quote Ben Afleck from Boiler Room, “That’s it. I’m done.”

]]> By: Eric http://www.marketing.fm/2007/09/23/continental-nyc-subway-ads/comment-page-1/#comment-564 Eric Mon, 24 Sep 2007 14:36:58 +0000 http://www.marketing.fm/2007/09/23/continental-nyc-subway-ads/#comment-564 Christine: Thanks for your feedback. I guess for some travelers it is now better to have that knowledge rather than not. Sometimes a clear message works to deliver information - to some other commenter points, I feel they should be stating what is good about the route and airline vs. simply going there. Christine: Thanks for your feedback. I guess for some travelers it is now better to have that knowledge rather than not. Sometimes a clear message works to deliver information – to some other commenter points, I feel they should be stating what is good about the route and airline vs. simply going there.

]]> By: Anonymous http://www.marketing.fm/2007/09/23/continental-nyc-subway-ads/comment-page-1/#comment-6050 Anonymous Mon, 24 Sep 2007 14:36:00 +0000 http://www.marketing.fm/2007/09/23/continental-nyc-subway-ads/#comment-6050 Christine: Thanks for your feedback. I guess for some travelers it is now better to have that knowledge rather than not. Sometimes a clear message works to deliver information - to some other commenter points, I feel they should be stating what is good about the route and airline vs. simply going there. Christine: Thanks for your feedback. I guess for some travelers it is now better to have that knowledge rather than not. Sometimes a clear message works to deliver information – to some other commenter points, I feel they should be stating what is good about the route and airline vs. simply going there.

]]> By: Anonymous http://www.marketing.fm/2007/09/23/continental-nyc-subway-ads/comment-page-1/#comment-6051 Anonymous Mon, 24 Sep 2007 14:36:00 +0000 http://www.marketing.fm/2007/09/23/continental-nyc-subway-ads/#comment-6051 Christine: Thanks for your feedback. I guess for some travelers it is now better to have that knowledge rather than not. Sometimes a clear message works to deliver information - to some other commenter points, I feel they should be stating what is good about the route and airline vs. simply going there. Christine: Thanks for your feedback. I guess for some travelers it is now better to have that knowledge rather than not. Sometimes a clear message works to deliver information – to some other commenter points, I feel they should be stating what is good about the route and airline vs. simply going there.

]]> By: Christine http://www.marketing.fm/2007/09/23/continental-nyc-subway-ads/comment-page-1/#comment-563 Christine Mon, 24 Sep 2007 13:29:17 +0000 http://www.marketing.fm/2007/09/23/continental-nyc-subway-ads/#comment-563 I actually think it is very effective. I had no idea United didn't go to Berlin. I thought they went everywhere. So for me, probably the average consumer, it worked for me. I actually think it is very effective. I had no idea United didn’t go to Berlin. I thought they went everywhere. So for me, probably the average consumer, it worked for me.

]]> By: Christine http://www.marketing.fm/2007/09/23/continental-nyc-subway-ads/comment-page-1/#comment-6048 Christine Mon, 24 Sep 2007 13:29:00 +0000 http://www.marketing.fm/2007/09/23/continental-nyc-subway-ads/#comment-6048 I actually think it is very effective. I had no idea United didn't go to Berlin. I thought they went everywhere. So for me, probably the average consumer, it worked for me. I actually think it is very effective. I had no idea United didn’t go to Berlin. I thought they went everywhere. So for me, probably the average consumer, it worked for me.

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