Eric Friedman – Marketing.fm

I cannot confirm this but thought it was worth sharing:

TODAY… they started doing a “fly by” Ad at the bottom when the Actor for the show walked in with it.. hit a spot on the screen and the show “Paused” mid-joke.

[TBS Gone Too Far]

I have noticed that there are many more “special promotional” commercial situation happening on both cable and non-cable channels. Some of which like Nip/Tuck we have covered here. I think there are good ways to do this (see link) and there are bad ways.

I suppose as TV evolves and competes with the upcoming cable bill killers (see Joost) they will have to find a way to monetize viewers who skip commercials with the ever ubiquitous DVR boxes.

Technorati Tags: Joost, TBS, DVR, Tivo, TV