A Fortune 500 company wants to re-brand an environmentally-friendly, less-expensive-than-the-industry-standard product using the made-up adjective “environomic” to convey this idea. Their marketing is strictly B2B and will mostly take place in industry magazines and at trade shows.
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Technorati Tags: environomic, eco-friendly, environmental, branding, taglines, polls, marketing.fm, marketing


June 21, 2007
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