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Show Notes:
Anne is the Director, Research and Sales Development, Entertainment CNET Networks. Anne also spoke at the Youth Marketing Conference which was also covered by Marketing.fm
Anne discusses the her work on the largest ethnographic study focused on Youth and their relationship to brands. This idea founded the idea of BrandSirens.
How do you reach this elusive group? What works best?
In Game advertising – how can marketers use it as an effective medium?
Predictions for 2007 and beyond?
Technorati Tags: BrandSirens, brand sirens, CNET, Anne Claudio, marketing podcast, marketing.fm, marketing, advertising
Thu, May 10, 2007 Posted By:Eric Friedman
Interviews, Marketing 2.0, Marketing Podcast, Marketing Podcasts, Marketing.fm